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Good concept. Looks OK.
I'd beef up the logo slightly and lose the thin black outline and drop shadow. Those are pretty tired type treatments, plus the black outline is on the inside of the letters, not the outside, so it's eating into the letterforms, which is just bad typography. Make it a bolder pink and fatten the letters slightly. Then just leave it nice and clean on the white background.
I'd kill "Welcome to" and just leave it as "The Sale List"... "where...".
As far as the valuation goes... hard to say. Like I said, good concept. See how your numbers are in a few months, if you've got advertisers, and it may be worth a nice figure.
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