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Well if you ranked in the top 5 you could monetise through Adsense for an idea, last year I had a top 10 ranking and it was generating around £300 per month ($600) so when decided that leasing would be a good route it had to be at least what I was making taking into account that the lease would be 2-3 years and no increase but having the steady fixed amount is attractive especially with adsense falling of late, I decided upon £500 per month and that worked fine.
So try and monetise it yourself for a month or two and use that as a lower end starting point.
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