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If you own footballkits.com then you will be more likely to rank highly for the nonspaced search (footballkits), as G will find the nonspaced searched term in your url.
However, the spaced search (Football Kits) is more competitive as the words in that order will be used across a wide variety of sites - and some very highly ranked ones at that.
If you can get the non spaced version of eg footballkits.com, then go ahead but make sure you give the site title tags of "Football Kits" only - that will help you tie down the main keyword for the site. Sites like Acorn automatically pull title tags in for hyperlinks as linking text now so it's all good.
The problem comes with the interpretation of the results from the keyword tool. Make sure you have selected EXACT so that the real figure for those combinations is given not the searches for "Manchester Football Kits UK" or whatever. Best of luck!
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