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Does anyone have any clue about how adsense work out the payment per click?
My best performing minisite varies wildly.
Today its earned $7.20c from 20 clicks.
Yesterday it earned 0.96c from 10 clicks.
The day before it had done around $7 as well.
Conversley, another site earned $6.80 yesterday from 8 clicks & only 0.25c from 2 clicks today.
Surely the cost per click to the advertiser can't vary that much day by day?
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