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It depends on the demand for the items, services sold etc for the keyword domains you have ? If you have a good enough generic domain and knew it would list in in top ten of google I would firstly look for a company, manufacturer etc selling those goods And try and broker a deal on a % of sales
Although if you have enough domains rental is a nice steady income which also opens up the market more if you ever wish to sell your company as it has income as opposed to just a domain portfolio and ppc etc
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