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Yeah but using your example, their are multiple hullsecurity.tld domains available - there is absolutely no reason to rent when you can buy one of those and you own the site - it can never be pulled out from under you or sold to a competitor etc. Some of my sites have dozens of minisites, some of them have hundreds. And I control my own destiny because I own every single one of those minisites.
I still think there is only value in leasing when it involves a premium domain. Going back to credit cards, I would happily lease creditcards.co.uk because to start a site today having an exact match domain is the only way possible to rank for it for me.
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