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Originally Posted by tomatito  I am looking at buying a two word domain name owned by another company and they have told me to put in a serious bid for consideration. However I have no idea what it is worth, to see if we can afford it and also not get ripped off. How would any of you go about valuing something like this? |
When I try and value a domain name I look at things like potential ad revenue, which I can get indicators for from the Google AdWords interface and affiliate programme commissions, and I look at search volumes.
However, any given domain name will have a particular value to you and your particular business, as it will to the current owner. You should only be offering the owner a figure which makes sense to your business, and you should use good negotiation technique to buy the domain as cheaply as possible. You will need to suss out the price of the current owner in your opening negotiations, everyone has their price, just don't go in too high initially.
Rgds