| LittlewoodsDirect.com changing its name to Very.co.uk
LittlewoodsDirect are rebranding as Very.co.uk. Littlewoods is aiming to appeal to a younger online customer base and will launch a new website Very.co.uk aimed at female shoppers aged between 25 and 45 with young families. The website is due to go online in a few days time.
Nice to see big companies like Shop Direct starting to recognise the value of using short, memorable domains when creating brands.
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- Rob
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