Quote:
Originally Posted by Rob_F  LittlewoodsDirect are rebranding as Very.co.uk. Littlewoods is aiming to appeal to a younger online customer base and will launch a new website Very.co.uk aimed at female shoppers aged between 25 and 45 with young families. The website is due to go online in a few days time.
Obviously Shop Direct recognise the value of using short, memorable domains when creating brands.
Comments?
- Rob |
Why don't they use
www.co.uk 
On a more serious note, At least they are branding a domain name into their business. Will be interesting to see how much they will spend on promotion and their methods, Since there isn't even a holding page nor is it included in google