Originally Posted by Rob_F

LittlewoodsDirect are rebranding as Very.co.uk. Littlewoods is aiming to appeal to a younger online customer base and will launch a new website Very.co.uk aimed at female shoppers aged between 25 and 45 with young families. The website is due to go online in a few days time.

Nice to see big companies like Shop Direct starting to recognise the value of using short, memorable domains when creating brands.

Comments?

- Rob