Domain Forum Acorn Domains Buy Sell Auction UK Domains - View Single Post - "Myth of Domain Type-In Traffic" ?

Edwin · 09-07-2009, 04:25:35 PM

Yes, agree entirely with your points, Rob.

It is also true that a domain name with e.g. 20,000 monthly typeins might only bring in $200 in parking revenues - but to BUY that same 20,000 visitors via Adwords (bidding in the auction with all the other advertisers) might cost 5x, 10x, or many more times that amount. In other word, the parking revenue has no relationship to the VALUE of the traffic if you were an end-user who was otherwise going to have to procure it via other sources.

So a sale at a 20x annual parking revenue valuation for instance might still represent a 50%+ annual ROI for a buyer able to point that traffic directly at an on-target site.

09-07-2009, 04:25:35 PM	#3 (permalink)
Edwin Join Date: Apr 2005 Location: Cambridge, UK Posts: 3,876 No Classified Ratings Domain Trader Rating: (100% / 46)	Yes, agree entirely with your points, Rob. It is also true that a domain name with e.g. 20,000 monthly typeins might only bring in $200 in parking revenues - but to BUY that same 20,000 visitors via Adwords (bidding in the auction with all the other advertisers) might cost 5x, 10x, or many more times that amount. In other word, the parking revenue has no relationship to the VALUE of the traffic if you were an end-user who was otherwise going to have to procure it via other sources. So a sale at a 20x annual parking revenue valuation for instance might still represent a 50%+ annual ROI for a buyer able to point that traffic directly at an on-target site. __________________ Memorable Domains Ltd - Over 7,000 descriptive, generic .co.uk domains for sale Please note: All sale prices over a week old are automatically invalid. No exceptions. Thanks!