Quote:
Originally Posted by deliajen  some good points there domainangel,i have a schedule running at present running from 4pm till 11pm for my convicted driver insurance and also running from 9am till 11pm weekends, so hopefully pick some clicks up there. |
Hi
nice site, but it needs a call to action.
First thing to do, STOP YOUR ADWORDS NOW.
And can't help having a little snigger after my post at your request a call back function. Get rid of that straight away to the contact page or top right hand corner smaller. And replace it with an input of some sort. Be that email or text message capture. ex. Text your age, sex,postcode, conviction code and current points to INS on 32888 for a quick quote now! - eg. text 35 m l12pa dd50 6pts to 32888
Would all fit on an image file the size of your call back one. If you dont want to use shortcodes, use a mobile number.
Obviously, you then call them prior to confirming the quote, at which point you take all the details needed to input a quote or you do it as they speak.
REMEMBER, someone texts you, you have their number, they cant withold it
perfect for remarketing.
Don't want to call anyone, just want a website to run automatically??? I hope not, commission of £50 plus, send me the numbers and I will call them for potentially £50 a call
Leave the spiel on your home page for your about us page, someone clicks through, they want to see a quote as soon as possible, get something to take them to your quote page asap.
People who are looking for your service will have lots of dilemas going on in their head, you need to understand these and market to them accordingly.
Your home page along with a quick access to quote, should have copy that puts your visitors at ease.
Convicted Driver - No Problem, we have several companies that specialise in this area etc - Instantly gives them confidence you can help.
Fast online quotation, simply enter all your details and get a quote online instantly! - takes away the fear that they have to speak to anyone in person, as lots of people may feel embarassed.
Even though some may be obvious, people need to see it.
The final part of my page would have some 3rd party testimonials.
Ok most people doubt if all these are true, but if you use different scenarios all within 30 seconds you have the chance to engage with your visitor.
"Getting insured with CDI helped keep me keep my job, i would have been sacked for sure with no insurance."
"Shopping, taking the kids to school would have all had to stop If I hadnt found a great quote from Convicted driver Insurance."
"I travel alot in my sales job, with very high or no insurance, it would have made my life terrible, thank you CDI, for a quick and cheap quote."
No great design skills needed for the content boxes, some web 2.0 type shiny coloured boxes with shadowed white text in would suffice.
Ok , so now you have made a few changes, START YOUR ADWORDS lol