| Adwords not sticking to budgets
Hi all
Can anyone enlighten me on how Google Adwords controls budgets as everyday Google seems to spend more of my money that I allow them to.
Lets suppose I have set a £10 limit for a campaign, by the time 3pm or 4pm comes the budget is gone (I understand this part limited budget etc.) however they seem to keep showing the ads and charging for clicks so by the time the day is out it has spent £15
I emailed Google about this and I think they got one of their boffins to reply as it just did not make sense, something about averaging out over the month, however if I know anything about averages it is that if everyday is above £10 then the average certainly won't be £10
Am I missing something, are the good people at Google just far more clever than me or are they robbing me blind?
Concerning as the figures we are talking are much larger than the examples given.
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