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Bridgestone do a similiar thing with their product development reports (I can't share URL as its part of their extranet which is not publicy accessible).
They give a taster, a few paragraphs at most, but to get the report in full (and any future reports) you have to subscribe to the mailing list.
There are about 5 mailing lists in total so I think what you are proposing is a good idea, user gets to see a small snippet of the quality and content of the report(s) and if they are interested they WILL sign up for the full report
Press ahead with your plan IMO
cheers
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