| Links between your own sites: why is this bad?
The accepted wisdom on this site and others seems to be that linking between your own sites on the same server is bad: Google sees it as link spam, with no real value.
Why is this the case? I can see the point (guarding against networks of link farms), but surely some linking between sites would be valuable. For instance, a webmaster may have sites on budget cars, cheap petrol and budget car insurance. I'd think it quite legitimate to link between such sites, as there would be a clear benefit to the site visitor.
So I'm interested in your opinions. Is some form of limited interlinking of the type I've described OK, or is interlinking completely verboten?
Mike.
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