Quote:
Originally Posted by dashu1  The only ones who are awash with cash are the rip off merchants, and since they've spent millions marketing their brands on TV, in the papers, etc, I don't think they'd have any reason to shell out on a domain name no matter how good it is - the market is very brand aware, not domain name aware. |
Ah, but can you imagine the ROI boost they'd get from advertising Gold.co.uk on TV? The credibility of that URL is so high that they'd probably hook a lot more people who would turn up their noses at anything like "webuyanygold.com" (or whatever their URLs are - remember, I don't see British TV much!)
Plus you only need to tell people ONCE and they will remember your brand FOREVER.
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