Quote:
Originally Posted by Edwin  Ah, but can you imagine the ROI boost they'd get from advertising Gold.co.uk on TV? The credibility of that URL is so high that they'd probably hook a lot more people who would turn up their noses at anything like "webuyanygold.com" (or whatever their URLs are - remember, I don't see British TV much!)
Plus you only need to tell people ONCE and they will remember your brand FOREVER. |
Yes thats true, but the ones who can afford that kind of advertising are already doing it and wouldn't want to change their brand for the sake of a domain name - most have come over from the States and are already very well established and well known names over there.
I suppose someone might want to do the soap powder trick and create a competing brand so that they have more boxes on the metaphorical shelf.