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I think everyone always knew the totals were not the exact amount of searches in google engines.
Google has changed direction, you only have to speak to someone at google about how to better sell adwords to clients, and bingo the answer is there.
Why have people sitting in serps top positions not spending as much on adwords, when you can change the view and tell people there is a much smaller pie, so adwords becomes necessary just to maintain your current turnover.
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