Quote:
Originally Posted by fletchbog  Noticed this today, exact results seem massively lower than the preceding few months |
Likewise - but doesn't seem to be just due to the change in the tool interface. Massive drops for some keywords using the same tool.
Gut feeling is that it's under-reporting at the moment.
Looked at one 4 word keyword on a subpage on one of my sites.
GKT says 34 exacts per month.
My page is ranked 2 for that term.
Last month Google Analytics says i got 140 visits from google using those keywords.
So GKT says 34 people search for that keyword but Google Analytics says I got 140 visits from Google search for that keyword in a month!
Now I believe that the GKT averages the last 12 months and so I know i'm comparing two slightly different figures but it is a massive difference and it's not a term you would expect to have seasonal variation.