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Old 19-03-2012, 10:45:45 PM     #18 (permalink)
murph

 
Join Date: Dec 2005
Location: Midlands
Posts: 1,030
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I think this new update will likely play down EMD ranking unless the linking profile anchors are diverse enough. Although as I said, I think this is unfair due to the fact that EMD domains have that term as the site name! I think G has traditionally allowed EMDs to rank well as there are a limited number of quality extensions possible and so the odd EMD within the SERPS alongside the big brands isn't so bad. I get the impression though that enough complaints against EMDs taking highly commercial space have forced G to reassess this approach.
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