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Some good advice there Paul.
Some different methods of building links include:
Directory Submissions
Link Exchanges
Purchasing links
Blog posts
Link baiting / Natural linking
Signature links
A variety of these methods can work really well, one important thing to remember, especially if your targeting a very competetive keyword is time. Its taken me nearly a year to crack the top ten for a very competetive keyword, i was almost giving up and then from nowhere i'm suddenly ranking no.8.
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