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I've read somewhere a few days ago that it was all down to link popularity, and nothing else,getting as many relevant links as possible to your homepage.
I'm not sure wether or not external links (ie links from other sites) count better than internal links..I'd like to know if anyone has the answer.
I had one of the guys at work do a site survey on cheapflights.com. They've got over 40000 links to their home page mostly from within their own site, hence their high search engine positions.
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