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Thanks for the comments.
I'm sure it can be done well, it's just getting the site to be 'just so' so that it engages the audience.
I designed the site chislehurst.co.uk to look smart (i.e. no funky colours etc) and to be quite understated. Not sure if this works or not - I guess not at the moment!
I use the free email that comes with the hosting to run this service.
I have 170GB of email storage available for users to access.
I can have unlimited users, and my hosting company is responsible for running the email system. I just put the site up, and pulled the email login box onto the index page. Total cost per month is £5 which is not bad considering they are running Smartermail which is quite a robust email system.
So at least I'm not out of pocket (apart from the £200 I paid to print 15k postcards to promote the service!)
Will watch this space with interest to see what your system looks like when it's up and running.
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