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Help required - Promoting a direct affiliate scheme

Discussion in 'Affiliate Marketing' started by RedRichard, Jan 31, 2009.

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  1. RedRichard

    RedRichard Member

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    Hi all,

    Currently, we are perfecting an independent affiliate scheme for UK based websites in order to promote jobs based within the UK. It will be available shortly.

    In principle the affiliate would be signing up directly with us, displaying quality content on their own site in a choice of formats and we would be paying on a PPC basis for qualified unique users that click through.

    I.e. if the affiliates own site was say “a secretarial forum” it could display secretarial jobs from us, if it was a site about say “Java Code” if could display java jobs, if it were a site about “Construction Equipment” it could display construction jobs... etc you get the idea. Basically any site with a reasonable traffic level that attracts mainly abc1 d users of working age that has users that may be interested in clicking through to related job adverts would benefit.

    Our scheme is a fantastic way of monetising a website outside of adsence, CJ and other forms of advertising as it can provide an additional revenue stream for them.

    We are thinking that if we could find “Influencers” within the affiliate sector that they may be prepared to write about the facility, help us promote the facility or more over help recruit websites to sign up to the facility we could gain greater impact / traction with the scheme quicker?

    Obviously employing internal affiliate sales managers could help however we would rather create a network of independents that earn on results rather than paying staff a permanent wage where they might not perform.

    If anyone has any ideas on this, ways to promote an independent scheme or would be interested in getting involved please reply / make contact.

    Has anyone here worked on anything like this? Or knows of effective ways to structure the payment relationship between introducer and affiliate? If we paid on affiliates signed it would create volume sign ups but not necessarily volume of traffic hence it would be better to sign one site with high traffic than 50 sites with no traffic, hence we think earnings for the introducer based on volumes from the affiliate signed has to be the way, like some sort of pyramid concept?

    We would be grateful of any thoughts on this, thanks

    Richard
     
  2. Domain Forum

    Acorn Domains Elite Member

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