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Old 14-03-2006, 09:26:50 PM     #1 (permalink)

 
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parked pages

Is it just me - i've never been aware before but i have noticed that lots of the top bidders for google/yahoo advert spots seem to be affiliate sites for the better performing keyword? so

google ads lead to
home parked pages lead to
overture affiliates

difference between the google bid and the casino PPC is enough to make a profit

if this is sustainable then ok but i cant help but think that this kind of practice is going to lead to a re-think of parking pages scheme.

something that will be in googles mind is that saturation of the market with parking sites and the dilution of the real sites? how long can they have parked pages bidding for top advertising spots without real content until the adsense offering is devalued (do they care?)

the issue for us acorners is that will "real content" advertisers rise to the challenge of the parkers? At the moment the guys in the know working from their bedrooms are creaming the 10 or 20 per click off the adverts and making a profit = the challenge to industry is to beat them but due to the overheads of business it will take a rise across the board to drown out the pretenders.

thinking aloud again
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Old 15-03-2006, 10:45:11 PM     #2 (permalink)

 
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good example of this:
wxw.play-party-poker.net
this is an obvious SEO domain name that redirects directly to party poker.

this means the cost of getting a decent position on google advertising is out weighed by the gains of getting a PPC and perhaps a sign up reward
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Old 15-03-2006, 10:51:10 PM     #3 (permalink)

 
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traffic broking.

And from memory several of the most profitable small businesses in the UK (£100 mill p.a.) are these sorts of companies.

There's gold in that aloud thought.

-aqls-
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Old 15-03-2006, 11:05:06 PM     #4 (permalink)

 
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searchanything.co.uk

the have "affiliate" program on Advertising.com for Poker searches.

the landing page is:
http://www.searchanything.co.uk/search?Keywords=poker&type=poker_affiliate&affil=1 &mnum=$MEDIANUMB&siteid=$WEBMASTER

where you have paid results from Overture
and Searchanything pays affiliates 1 pound per click there.


Dunno about OV t&c, but with Google Adsense/Adwords you can't bid on keywords leading to Adsense pages..

So I wonder how this practice is allowed at other places..
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