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Old 03-10-2010, 07:36:10 PM     #11 (permalink)
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I don't find their 'halo effect' theory very convincing. Surely for most people thinking of buying a car, the last thing they want to worry about is the parts it may need. And as for buying other items, ebay seems to lower your click price if the user strays away from the product area they landed on .
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Old 03-10-2010, 07:52:09 PM     #12 (permalink)

 
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I don't find their 'halo effect' theory very convincing. Surely for most people thinking of buying a car, the last thing they want to worry about is the parts it may need. And as for buying other items, ebay seems to lower your click price if the user strays away from the product area they landed on .
Not sure how they measure the CP especially if you get an ACRU who then goes on a spree ...

As for the 'Halo effect' I'm going to give it a bash as it sort of makes sense (if for example I'm selling tractors then some may also be interested in tractor parts....) tbh it can't do any harm in my case, will see how it goes.
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Old 10-10-2010, 04:36:58 PM     #13 (permalink)

 
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Hi Fish

I've seen both ups and lots of downs the past six months with EPN but I'm sticking with it for now and riding out the storm. I've had some good winning bids recently and it's been down to the quality of the traffic.

Splitting my campaigns up really helped. Through the use of tracking with the customid field (I use one for each automation in a2p) I'm now keeping an eye on the keywords that perform and those that don't to help increase the click price.

Problem is I've 50+ a2p sites now and it's an administrative nightmare!

P.
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Old 10-10-2010, 06:20:52 PM     #14 (permalink)
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My personal thoughts:

And, unless you have a 1st class domain that gets natural type in traffic don't think you can just build and forget it whilst the $£ roll in, you reap what you sow.

Note to self; take two large tablespoons of your own advice twice a day until you retire .....
Thank you. I have a shoe related site that does ok when it comes to Amazon. I thought Ebay was big when it comes to selling shoes, but I may be wrong. Or I'm presenting the adds in a bad way.
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Old 10-10-2010, 06:43:23 PM     #15 (permalink)

 
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Splitting my campaigns up really helped. Through the use of tracking with the customid field (I use one for each automation in a2p) I'm now keeping an eye on the keywords that perform and those that don't to help increase the click price.
Hi Paul,

Haven't seen you post in a while ....

I too use separate campaign Id's but wasn't aware you can see(?) the keywords that result in clicks (or are they embedded in the copy and you have to trial and error in one's that work better?)

also, do you add your default campaign Id on the ap2 site settings (as well as the campaign specific one)?

All the best
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Old 17-10-2010, 01:12:23 AM     #16 (permalink)
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Ive been doing pretty good with it. My QPC earning were quite stable around the same amount for the entire first half of the year. Then a couple of month ago I broke a barrier and doubled my earnings. There were two reason for that: I had a very big ticket item being sold (something I dont actually promote on my site ) plus I started to rank high in the SERPs for some high volume keywords. (Whoever said SEO work doesnt pay off?) So yeah, just work on getting as much organic traffic as possible, coupled with quality content on your site, and EPN should work well for you. (If you use a wordpress blog I recommend the free plugin WordBay to you. Thats what I use
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Old 17-10-2010, 09:53:51 PM     #17 (permalink)
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Heres my take on it...

Probably the higher priced products for EPN, promote bids only as people are searching for cheaper alternatives, sometimes they can knock £100s off 1 product just by simply being patient. The higher priced the product the more people shop around to find the best price, this is where eBay tends to do well.

With AA I suppose a strategy would be to mix it up, if your website is selling niche low priced products then I'd go there as they will probably convert better, plus it will also build you up to your next commission tier which will benefit your higher priced products as you will get more commission. I really hate their 1 day cookie though but Amazon is generally a good converter because its hard to beat their prices due to 3rd party sellers.

I have tried EPN, I do have an account with them, but not planning on using it until after Xmas, for now I am going to start directing my traffic towards AA. Its not that I dont think EPN are bad, its just the websites I currently have wont work with EPN and my QCP will be low.

I have read that AA contextual links convert better, the judge and jury is out on that at the moment and is something I am building into my niche sites. For one site I have noticed an increase in clickthroughs in the last 3 days, but its early days yet, so will see how the conversions go. Does this work with EPN?... only time will tell

So EPN or AA? I plan on using both, it simply depends on the product!

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