fresh79

Here is a puzzle. Girls Boots has been around page 1 for a while now, gets about 600 to 700 UV's pm and rising. but has not sold anything for 4 months now?
What are you first impressions on why its underperforming? bounce rate is 30.29% & average time on site is 0.53 seconds.
Yes i know its thin on original content, but the traffic is there but no sales...
any ideas?
Thanks in advance

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retired_member13

I've just tried clicking on "Take me to this deal" on about 10 different products on your site and none of them take me to a merchant, it just hangs, ie goes to the affiliate window link then reports that it is "waiting for Schuh.co.uk" but never resolves.

Fabster

I had a similar situation on a Norwegian domain a while back. It was also a price comparison site with 70-100 daily UV's. I sold close to nothing.

After a while I changed it to PPc, because the supplier gave both options. Instantly it started gaining revenue. Good for me, but maybe not so much for the advertisers?

Are people tired of price comparison sites like ours maybe?

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boxerdog

i would say its because:

all the boots i looked at are for "ladies" and not girls

and there are loads of "sandals" on the homepage

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fresh79

@ty
thats very strange I have just clicked 6 random ones and they all work?? both schuh and wynsor

@boxerdog
I think your on the money there. when i loaded the datafeeds the awin feeds in particular didnt show marchant categories and category paths. so being lazy i just loaded it Im thinking of trying ECU on this site to drill down on the more specific products.

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fresh79

Has anyone had success with Easy Content units? I know your a SB man Boxerdog.

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mat

I was going to say exactly the same. I can imagine most are searching for childrens boots.

The site looks great though, just full of the wrong products in my opinion!

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mally

The click through works for me. Why not have the first page show random products, might help you find the type of people who are looking, (either mums for kids, or adults for themselves)

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wonder_lander

I use ECU's very sucessfully on a lot of my sites (pm if you want a link).

Are people landing and then wandering straight off to one of the adsense links at the top of the page?
Can you add a "Buy" button along side your info button so it's clear what people need to do if they want to buy?

Are you monitoring what search terms people are entering once they get onto your website and start searching internally?

It's not clear to me when I'm navigating the site which section I'm in. Can you change the menu colour of the active item to show that I'm in Biker Boots etc?

Why not have a Shop by Size / Shop by Colour / Shop by Brand option?

Where is the uniqe content? This site is completely made up of data feeds. What about a news section about the latest boot styles, celebs seen wearing particular types of boots etc?

Why is there no contact page? I often get enquiries from people asking for items they can't find.

Just my 2 pence!

Systreg

I've mentioned this several times before, but I can't see the point in having Adsense ads on an affiliate store, why send business to other sites and you earn a couple of pence for an Adsense click, whereas if you don't have the Adsense, you may make a sale yourself and earn a few quid commission, probably doesn't matter in this instance as you say you aren't getting any sale, but still.

Also, when I click the "Take me to this deal" links, it takes me straight to the retailers site, I think it would be better if those links opened in a new window, so that the visitor keeps your store page open for them to click more products and get more cookies on computers, rather than them going elsewhere after being taken directly to the retailers site.

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