Originally Posted by JMOT
Given the bloodbath this week who is jumping into PPC to secure their futures and who's gonna try stick it out with SEO
If google is your main source of traffic then it makes sense to have a site that is profitable through PPC.
People see PPC as spending money but it's not, it's a way of generating extra profit. If you invest £100 on PPC and get £1000 in return you're not £100 down, you're £900 up.
Every week I spend as much as I can on PPC as with a highly targeted and refined campaign I know that for every £1 I spend I will get £xx back, the more I spend the more I make.
I do SEO
as well but knowing that my site is profitable through PPC alone, which fits in with Google's overall business plan, means I'm not always checking rankings and never worrying about being canned. Who needs the stress?!