Marcoose

I'll still be concentrating on SEO and social but will be considering more carefully the links I go for. I will definitely be putting a decent budget into PPC on my latest project which is something I haven't done before properly.

boxfish

If google is your main source of traffic then it makes sense to have a site that is profitable through PPC.

People see PPC as spending money but it's not, it's a way of generating extra profit. If you invest £100 on PPC and get £1000 in return you're not £100 down, you're £900 up.

Every week I spend as much as I can on PPC as with a highly targeted and refined campaign I know that for every £1 I spend I will get £xx back, the more I spend the more I make.

I do SEO as well but knowing that my site is profitable through PPC alone, which fits in with Google's overall business plan, means I'm not always checking rankings and never worrying about being canned. Who needs the stress?!

Marcoose

This is true but it really depends on the niche. When you're having to pay £5-10 a click, you need to have a pretty amazing conversion rate just to break even.

boxfish

Yes but the CPC is dictated by the market, all the other advertisers wouldn't all be paying £5-£10 per click if it wasn't worth it to them.

fish

If you naturally rank #1 on p1 of google is there any benefit in using PPC ?

Would you get more clicks to your site by having your ad (amongst competitors) top of the page & the 1st 'natural' listing?

boxfish

#1 organic only gets 35-40% of the traffic, that 60-65% goes somewhere else. PPC gives you more chance of getting the click.

Edwin

Yes. Studies have shown this boosts both PPC CTR and organic CTR too. I'm on my iphone or I'd give you the references, but if you Google around a bit you should be able to find them.

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fish

Interesting, thanks both.

Any tips on how to best maximise your adsense investment

Marcoose

Not necessarily. If you're in a niche as an affiliate where you only get paid say, 20% rev and the actual service provider gets 80%, they are able to bid 80% higher than you to break even. This is why it's so important to pick the right niche/model when endeavouring in PPC and why currently, PPC isn't much of an option for me.

Marcoose

IMO (sorry to sound really argumentative!) #1 gets less. The AOL stat was 42%? but that was years ago before Google changed the ad backgrounds to white to fool the unaware into thinking they were clicking on natural results and I get the feeling click patterns have changed since then too. I could be wrong but unless my top ranking website domains are really putting people off, I should be getting way more more clicks than I am!