Hope I don't come across as too much a cynic. But, at one time I got paid for doing very much that - though it came with a far more complenentary Title .
I will watch the video again - But, first impressions for any business annalistic mind could be just "Someones selling something" If they listen (which they will) to the figures for SpareRoom (as the example)
Nominet could have featured a "drive-home" example that didn't have any general public awarness, And this wasn't it imho - good domain name though.
Fits nicely with my GuestRooms//....