Banners and CPM rates

fabpack · 23-09-2011, 12:35:40 PM

We run a site with user generated content and have a 728 x 90 leaderboard and 300 x 250 MPU on every page.

Our page views per user vs the number of uniques we have makes the site very sticky and our banner CPMs do suffer - we try to stay with CPM deals as the stickiness of the site makes our clickthrough a bit weak and we do poorly with CPA campaigns.

What type of CPM rates (on mainly run of network) are acorn members getting on their banners?

peter_w · 23-09-2011, 01:22:06 PM

We serve around 100,000 ad impressions (50/50 over 728x90 and 300x250) to our entertainment site. The base CPM we get from what I consider to be basically our remnant ads (Tribal Fusion) is around $0.70 to $0.85 net. We have premium campaigns that run semi-regularly which attract around $3 to $5 net CPM, though usually those will only fill around 20% of the total impression counts each day.

We have also started running campaigns that are 952x250 in the UK. We've had 3 week long campaigns for this so far and the CPM has been over �12.50 (net) for each.

I guess it all depends on the niche as to what CPM you should be expecting. For example a niche business site with the same impression count we have would be worth at least 20x.

fabpack · 24-09-2011, 03:46:07 PM

Thanks for the reply Peter.

Out of curiousity is that 100,000 impressions daily, weekly or monthly and are the 925s getting a better clickthrough rate than the 728 leaderboard?

Our CPMs seem similar but I'm impressed that you are with Tribal Fusion - they now look for 500,000 uniques monthly!

23-09-2011, 12:35:40 PM	#1 (permalink)
fabpack Member Join Date: Sep 2008 Posts: 99 No Classified Ratings Domain Trader Rating: (100% / 7)	Banners and CPM rates We run a site with user generated content and have a 728 x 90 leaderboard and 300 x 250 MPU on every page. Our page views per user vs the number of uniques we have makes the site very sticky and our banner CPMs do suffer - we try to stay with CPM deals as the stickiness of the site makes our clickthrough a bit weak and we do poorly with CPA campaigns. What type of CPM rates (on mainly run of network) are acorn members getting on their banners?

23-09-2011, 01:22:06 PM	#2 (permalink)
peter_w Join Date: Nov 2008 Location: Leeds, UK Posts: 470 No Classified Ratings Domain Trader Rating: (100% / 10)	We serve around 100,000 ad impressions (50/50 over 728x90 and 300x250) to our entertainment site. The base CPM we get from what I consider to be basically our remnant ads (Tribal Fusion) is around $0.70 to $0.85 net. We have premium campaigns that run semi-regularly which attract around $3 to $5 net CPM, though usually those will only fill around 20% of the total impression counts each day. We have also started running campaigns that are 952x250 in the UK. We've had 3 week long campaigns for this so far and the CPM has been over �12.50 (net) for each. I guess it all depends on the niche as to what CPM you should be expecting. For example a niche business site with the same impression count we have would be worth at least 20x. __________________ You'll find me on LinkedIn, Twitter and Google+.

Thread Tools
Show Printable Version Email this Page
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode

24-09-2011, 03:46:07 PM	#3 (permalink)
fabpack Member Join Date: Sep 2008 Posts: 99 No Classified Ratings Domain Trader Rating: (100% / 7)	Thanks for the reply Peter. Out of curiousity is that 100,000 impressions daily, weekly or monthly and are the 925s getting a better clickthrough rate than the 728 leaderboard? Our CPMs seem similar but I'm impressed that you are with Tribal Fusion - they now look for 500,000 uniques monthly!