Chicken or the Egg?

cc976a · 14-11-2011, 10:59:26 PM

Well we all know it's the egg that came first.......

......but a more puzzling question is if you are building a business, connecting various buyers with various sellers - who do you target first for attraction to the site on launch?

My first instinct is with the sellers. Market to the sellers so when the buyers arrive, they have stuff to buy.....but will sellers be interested in joining without buyers on tap.

Anyone else faced, and been through this dilema - anything to share, or lessons learned from the experience?

Aegean · 14-11-2011, 11:59:21 PM

So you open a shop on the high street. Do you put things in the shop for people to buy, which costs you money, or do you wait for buyers to come in looking for goods.

No goods = no business, so it's option A.

bensd · 15-11-2011, 07:10:20 AM

Maybe you could have an initial incentive for sellers to sign up

cc976a · 15-11-2011, 08:01:47 AM

Quote:

Originally Posted by Aegean

So you open a shop on the high street. Do you put things in the shop for people to buy, which costs you money, or do you wait for buyers to come in looking for goods.

No goods = no business, so it's option A.

You're right, no products no one wants to look - but I was curious as to whether with the Internet age the trend was to develop a site hooking visitors in (freebie / offer / etc...) to build a marketing list which would create a hook for the sellers....

cc976a · 15-11-2011, 08:03:11 AM

Quote:

Originally Posted by bensd

Maybe you could have an initial incentive for sellers to sign up

This was an option I was looking at - free 'listing' for first xxx sellers etc.... or more prominent listing etc...

14-11-2011, 10:59:26 PM	#1 (permalink)
cc976a Join Date: Jun 2007 Posts: 1,299 No Classified Ratings Domain Trader Rating: (100% / 32)	Chicken or the Egg? Well we all know it's the egg that came first....... ......but a more puzzling question is if you are building a business, connecting various buyers with various sellers - who do you target first for attraction to the site on launch? My first instinct is with the sellers. Market to the sellers so when the buyers arrive, they have stuff to buy.....but will sellers be interested in joining without buyers on tap. Anyone else faced, and been through this dilema - anything to share, or lessons learned from the experience? Last edited by cc976a; 14-11-2011 at 11:14:36 PM.

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14-11-2011, 11:59:21 PM	#2 (permalink)
Aegean Join Date: Feb 2011 Location: Rhodes, Greece Posts: 279 No Classified Ratings Domain Trader Rating: (100% / 9)	So you open a shop on the high street. Do you put things in the shop for people to buy, which costs you money, or do you wait for buyers to come in looking for goods. No goods = no business, so it's option A.

15-11-2011, 07:10:20 AM	#3 (permalink)
bensd Join Date: Jan 2007 Location: Wiltshire, UK Posts: 4,145 No Classified Ratings Domain Trader Rating: (100% / 97)	Maybe you could have an initial incentive for sellers to sign up