springer

Have you joined affiliate marketing school? That is ALL about PPC with loans

Tricky1

What's sort of quality score are you showing for your keywords...may also need to trim down your list and shelve those keywords that arn't getting any clicks to improve your CTR, which will over time reduce the CPC.

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Bigfoot The Monster Toy

dotNetFreak

Do your ads only appear on Google search, or are you also showing them on the content network (Google Search Partners)?

DomainAngel

I think the original post has finished but some important issues with high cpc's

It works in every sector, but obviously some are much easier than others.*

Pay day loans for example. Seeing as it started this thread.*

If you profile your customers, you can ascertain how to market to them.*

Use high street business methods online.*

So who uses pay day loan services?

When to advertise?

And what other services have crossover customers?

So who uses pay day loan services?

New starters - be that back to work after a spell off, first time employees and a big one military personnel.
*
Gamblers - always cash hungry.

The young pink pound customers, live life to the full and again always cash hungry.*

Place your adverts on sites that attract these people. Same people but at 10p a click rather than £5*

There are many more but you see where I am going with this.*

When to advertise?

No good running a blanket campaign, you need to target your customers at the right time. For weekly paid you would probably have more chance gaining someone on a Tuesday or Wednesday. Monday is to early, Tuesday better, Wednesday best day, and Thursday would probably be a day pay day loans customers would re use a service, so if it was your business you would be alerting them in other ways but not really a day you would acquire new users.*

You would also target from the 20th each month in line with your campaign plan. *If you were targeting government employees etc you would build in something to catch those paid mid month. *

I say plan because it's essential, the more you plan the more you can measure your success. After all true effective marketing is all about measuring and not advertising.*

What time will you put your add out at. If your struggling for conversions in this sector. My guess is your getting clicks during standard working hours.*

Yes people will search then and some may convert. But the likely hood is they will click on several and then go straight there when they get home. *So no way of measuring those clicks correctly.*

Lots of finance websites have features like. We will call you back. Err no thanks I'm at work. Or no thanks I'm on the computer wife is in bed while I try and sort my financial mess out, last thing I need is a call or they are closed.

If you had. Just type your mobile number in and we will send you all the details. You have more of a chance plus you have their number to market and remarket to.*

If you had your ads showing in good solid working class areas and placed them at times you had tested and knew worked you can't go far wrong.*

Choosing uk and all hours or working hours is just throwing money away.*

Again more to say on this but it should give you an appetite to learn more.*
**
Advertise to crossover services?

Your pay day loans or any product/service are also customers of other businesses. Find out who and advertise there. The rates may be much lower.*

Cheque cashing services for instance, gambling and job sites etc as I mentioned earlier. Lots more, compile your own lists and regularly test them to make sure they are current and true.*

Most of these so called cpc ppc google adwords experts will just spend your money. They charge you and make a commission most times on what you spend. Be careful about using them. But try and gleen information to see if they know there stuff or they are just spenders.*

Find someone you can trust and don't let them go.*

I used to charge 20% of a customers spend. And that was cheap especially for small spends and the time it took to write and plan etc but people thought they could get cheaper, most come back a few months later when they see their errors. Percentage is less for large amounts of course or set fees. But I would always recommend using someone other than yourself. *And don't use anyone who already does work in your sector. ie another pay day campaign for someone else.*

Another middle of the night post on phone so apologies for any errors and layout. *No sucking egg exercise for anyone who knows how it works already.*

wb

Great post DomainAngel, tips all make sense looking to test out a campaign with some free Adwords vouchers which were sent to me so will be having a go at all this.

Cheers

deliajen

some good points there domainangel,i have a schedule running at present running from 4pm till 11pm for my convicted driver insurance and also running from 9am till 11pm weekends, so hopefully pick some clicks up there.

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PizzaVouchers | Pendant| Loughborough

DomainAngel

Hi

nice site, but it needs a call to action.

First thing to do, STOP YOUR ADWORDS NOW.

And can't help having a little snigger after my post at your request a call back function. Get rid of that straight away to the contact page or top right hand corner smaller. And replace it with an input of some sort. Be that email or text message capture. ex. Text your age, sex,postcode, conviction code and current points to INS on 32888 for a quick quote now! - eg. text 35 m l12pa dd50 6pts to 32888

Would all fit on an image file the size of your call back one. If you dont want to use shortcodes, use a mobile number.

Obviously, you then call them prior to confirming the quote, at which point you take all the details needed to input a quote or you do it as they speak.

REMEMBER, someone texts you, you have their number, they cant withold it perfect for remarketing.

Don't want to call anyone, just want a website to run automatically??? I hope not, commission of £50 plus, send me the numbers and I will call them for potentially £50 a call

Leave the spiel on your home page for your about us page, someone clicks through, they want to see a quote as soon as possible, get something to take them to your quote page asap.

People who are looking for your service will have lots of dilemas going on in their head, you need to understand these and market to them accordingly.

Your home page along with a quick access to quote, should have copy that puts your visitors at ease.

Convicted Driver - No Problem, we have several companies that specialise in this area etc - Instantly gives them confidence you can help.

Fast online quotation, simply enter all your details and get a quote online instantly! - takes away the fear that they have to speak to anyone in person, as lots of people may feel embarassed.

Even though some may be obvious, people need to see it.

The final part of my page would have some 3rd party testimonials.

Ok most people doubt if all these are true, but if you use different scenarios all within 30 seconds you have the chance to engage with your visitor.

"Getting insured with CDI helped keep me keep my job, i would have been sacked for sure with no insurance."

"Shopping, taking the kids to school would have all had to stop If I hadnt found a great quote from Convicted driver Insurance."

"I travel alot in my sales job, with very high or no insurance, it would have made my life terrible, thank you CDI, for a quick and cheap quote."


No great design skills needed for the content boxes, some web 2.0 type shiny coloured boxes with shadowed white text in would suffice.


Ok , so now you have made a few changes, START YOUR ADWORDS lol