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Contextual Advertising Discuss contextual advertising (adverts that change based on page content) such as Google Adsense

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Old 01-09-2010, 01:12:46 PM     #1 (permalink)
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Switching to Adsense ?

I've got a couple of quality niche content sites. Driving traffic to affiliate sites. Revenues are okay but nothing special.

I've always shied away from adsense because I feel that often they are a good indicator of a bad site (i.e. low-content link-fests). However, I'm thinking maybe it's worth experimenting with them on a site or two...

Has anyone here added adsense to an affiliate site and if so was there a noticable drop in affiliate traffic (i.e. lost to google?), did the adsense revenue make up for or exceed this, and did you lose traffic or SERPS as a result of having the adsense on?

Thanks,
WR
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Last edited by whiterabbit; 01-09-2010 at 02:55:52 PM.
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Old 01-09-2010, 01:18:43 PM     #2 (permalink)

 
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Originally Posted by whiterabbit View Post
I've got a couple of quality niche content sites. Driving traffic to affiliate sites. Revenues are okay but nothing special.

I've always shied away from adwords because I feel that often they are a good indicator of a bad site (i.e. low-content link-fests). However, I'm thinking maybe it's worth experimenting with them on a site or two...

Has anyone here added adwords to an affiliate site and if so was there a noticable drop in affiliate traffic (i.e. lost to google?), did the adword revenue make up for or exceed this, and did you lose traffic or SERPS as a result of having the adwords on?

Thanks,
WR
I just trialled a campaign on a newish site (a very competitive motoring niche) and am still waiting to analyse the results. The issue I found was setting up the campaign so it didn't bleed cash needlessly, if you know someone who has experience in setting up campaigns then deffo get their advice. I wish I new of someone....
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Old 01-09-2010, 02:39:11 PM     #3 (permalink)

 
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Are we talking about Adsense or Adwords here?

If adding to your site, I figure you are talking about Adsense. I think the mix of affiliate links and Adsense can work OK. See: http://www.fashionstyleyou.co.uk - I have no idea on the revenues of that site, although I believe it is rather successful.

Last edited by springer; 01-09-2010 at 02:43:58 PM.
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Old 01-09-2010, 02:43:44 PM     #4 (permalink)
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Sorry - Adsense. My bad. I always mix those up.
WR

PS. Original post edited to reflect correction.
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Old 01-09-2010, 02:53:42 PM     #5 (permalink)

 
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You can edit your title if you click go advanced after clicking edit ;

Edit hmm didnt affect title in searches, might have to be a mods job

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Old 01-09-2010, 02:56:36 PM     #6 (permalink)
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done

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Old 02-09-2010, 11:29:21 AM     #7 (permalink)
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I think it can work OK.

Depends on what stage of the buying process you visitors are at.
If you think you can drop the last cookie (and the merchant site doesn't leak to phone calls or whatever) then go for affliate link. If the site / page is more general and people are likely to be in early research stage then Adsense might be best.


There are of course alternatives to Adsense but that's another story.
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Old 02-09-2010, 11:34:05 AM     #8 (permalink)
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hmm - good point. Thanks. I think I'll try some subtle(ish) ones in a non-prominent location (like the fashion link above) and see how it goes.

Cheers all,

WR
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Old 02-09-2010, 11:46:53 AM     #9 (permalink)
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I can't remember whether it is USD or GBP but I think the minimum "cash out" from Adsense is 100 ?
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