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Contextual Advertising Discuss contextual advertising (adverts that change based on page content) such as Google Adsense

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Old 07-05-2011, 12:23:34 PM     #1 (permalink)

 
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Adsense - Text vs Images

For those who make regular adsense revenue do any of you actively choose do specifically display text links or image ads - and do you notice a better CTR using one rather than another?
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Old 07-05-2011, 12:54:43 PM     #2 (permalink)
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text for me all day long.
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Old 07-05-2011, 01:32:21 PM     #3 (permalink)

 
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^^^^^ yep, same for me, text all day
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Old 07-05-2011, 01:44:50 PM     #4 (permalink)

 
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^^^^^
^^^^^^
Same as above above, text for me all day and all night long
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Old 07-05-2011, 02:53:53 PM     #5 (permalink)

 
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I would definitely say text most of the time. It probably depends on the nature of the site though in some cases. If the site is more visual in nature (videos, pics), the maybe image ads.
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Old 07-05-2011, 02:59:21 PM     #6 (permalink)

 
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Cheers guys - useful info
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Old 10-05-2011, 10:45:50 AM     #7 (permalink)

 
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Text ads seem to be more targeted to whatever your site is about.
I had image running for a few days on a site with a good ctr, All i got was adverts for divan beds, and a load of other highly un-related product adverts

And no the site was not about divan beds, or any type of beds!!
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Old 17-05-2011, 10:32:26 AM     #8 (permalink)

 
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I'd say text ads is usually better for CTR, but it's a pity to limit yourself.
There might be advertisers willing to pay a decent amount for an image ad on your site..

Some niche areas got very attractive image ads.
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Old 29-05-2011, 04:18:37 PM     #9 (permalink)

 
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Text does not instantly look like an ad, images do therefore it's instantly ignored.
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Old 30-05-2011, 11:06:11 PM     #10 (permalink)

 
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Actually I've been finding a little better results with image ads than text at the moment....

...true about the non relating ads sometimes. Not enough businesses adding an image version of their ad, so the companies you perhaps want to display, or more relevant to your target audience, are not displaying for that reason.

Research continues....
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