Uk Government’s plan to exempt all vehicles of historic interest (vehicles manufactured prior to 1 January 1960) in Great Britain (GB) from statutory MOT test could see a nice surge in interest might push it as a selling point... I’d try for multiples of earnings Price is tricky the extension doesn’t do it any favors and a lot of companies are about the brand try a tie ins with lots of classic car forums etc if you can get enough publicity on there sites the insurance companies will come a sniffing
Last edited by namealot; 31-05-2012 at 02:48:19 PM.
post penguin etc nobody will buy a domain with earnings reliant on SEO now for very much at all if they have a brain. If its earning mid 4 figs a month then enjoy it, bank it but forget about selling for much more than about 6 months revenue imho.
I think it would do well, it ranks one page 1 or 2 or quite a lot of keywords for Google US as well as UK. Gives it a lot of flexibility for a buyer who might want to expand it internationally or re-purpose the name for a US market. Lots of potential there too from people trying to buy classic cars too looking at the rankings, so might be a nice extra for someone who has a complementary car site/business looking for an insurance sideline.
As other have said keep it ? atm with g changes etc why risk more than a few months revenue on buying a site that could disappear the next g change? If you think you can find one go for 24 mts worth a performance provision of say of six, twelve, eighteen mths whatever price adjustment up or down might encourage them to be little more adventures
With that income I would price it up to £100K, but there obviously aren't many with that to spend. Though, I would mod the price down significantly if it is built on crappy links.
If you really wanted to sell it, I think you'd want to offload it to one of the major insurance sites. I know one of them paid 10k / m to be on page 1 for van insurance alone, and they can no longer compete.