mat

Hello,

A Popular Car Magazine (Dedicated to a make of car) owned by IPCMedia changed their name about half a year ago when rebranding.

They still have the old name as their domain name. I have managed to get hold of the new name which used to be registered and owned by another website for years.

I approached them and they have said they are interested in it and do I have a price in mind...


In this kind of situation what is the best way to play it? Should I get them to make an offer or hit them up with a price.

What kind of price would you put on the domain name? Its a short 2 worded .co.uk and is the exact name of the magazine. Gets alot of type in traffic obviously.

Any help appreciated!


Thanks,

Mat

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WaftyCrank

Put yourself in their situation. They don't want to offer a price in case you were thinking a much lower one and you don't want to ask for a price in case they're prepared to go much higher.

I'd personally get a domain valuation from Sedo (whether they're worth the paper or not) and at least you have (a) something to work from and (b) something to show them if they want justification for the value.

I will offer more advice via PM

dock

first, study the company . how much they make very year and what are their revenue streams.
check out companies house and do some research.
it is very important to know "how much they can pay"?.

and take your time in dealing the price

accelerator

You can also get an idea of how much money the business makes by enquiring (anonymously obviously) about their advertising rates.

To get a general feel for domain pricing, see:

http://www.domainprices.co.uk/
http://www.webref.eu/domain-name-trading-resources.php

Once you've got a feel for how much money the company makes from this website, judge what is a reasonable asking price, then check you would be happy with it, then add a negotiating cushion to it, say half or a quarter more, and say that is your "Buy It Now" price, but you are open to offers.

Just be polite and business-like, because there the only people that are going to buy it off you.

Good luck

Accelerator

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mat

Hi,

Thanks!

Funny you should say that. Ive got all there advertising rates and information right here in the advertising documentation they sent me. One of my businesses sells in this area you see

£705 for a full page add

The Domain name is currently making money at the moment which is good.

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impact

whats the website then ?

mat

ill pm you the name.

Im really impressed with the info im getting here guys.

Thanks very much! Rep being added!

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mojoco

Hi Mat,

Sent you some info by PM.


Mo.

mat

Thanks very much!!!

mat

Would you suggest writing to IPC Media Directly or the specific Magazine Department?

Mat

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