uretopia

Just read this interesting article by Richard Kershaw about type in traffic.
The Dangerous Myth of Domain Type-In Traffic

Worth a look.

rob

Just replied in the comments bit as its wrong due to crap data from Sedo

Its a good article, however I think the data its based on is incorrect (Sedo’s cock up not yours) and therefore its flawed.

From SEDO:

The “Hits” indicate the average number of times per day the domain’s parking page was viewed through direct browser type in, from an old external link, or from a search engine query.

I dont think that list is accurate, as a basic search for traffic (which is browser type in, old external link, or serps) in a few default settings gives :
robbscelebs.co.uk Make Offer – 19,035
uksingleschart.co.uk Make Offer – 5,312
corphq.co.uk Make Offer – 2,833
techstickle.co.uk Make Offer – 2,159

etc etc , all which ought to be on the ‘high traffic’ section but are not. I realise this is comparing a monthly traffic v daily traffic stats but even the crap names above would still show

Switching my search to .com:

er.com Make Offer 2 27,700

That would be in the top two / three at least. I am sure if I drilled down deeper there are much higher trafficed names on there as well.

All data sourced from Sedo – so something is not right somewhere, and my guess would be with the Sedo ‘traffic list’ as quoted.

As for type in traffic, I have a good generic that gets me an extra half million ‘free’ visitors purely from typein traffic, cost in PPC terms would be many thousands of pounds

I do agree that parking rev is a meaningless metric, but that is because people should not be basing a generic purchase on that alone as a decent domain name has a much wider ‘power’.

__________________
Eat more chips! Dont let salad win! I am rob who runs hey. Twitter:@robcouk.
how to sell a website | sell your website to me whats the number for milk tokens? TDA BB Wrexham

Edwin

Yes, agree entirely with your points, Rob.

It is also true that a domain name with e.g. 20,000 monthly typeins might only bring in $200 in parking revenues - but to BUY that same 20,000 visitors via Adwords (bidding in the auction with all the other advertisers) might cost 5x, 10x, or many more times that amount. In other word, the parking revenue has no relationship to the VALUE of the traffic if you were an end-user who was otherwise going to have to procure it via other sources.

So a sale at a 20x annual parking revenue valuation for instance might still represent a 50%+ annual ROI for a buyer able to point that traffic directly at an on-target site.

__________________
Memorable Domains Ltd - Over 7,000 descriptive, generic .co.uk domains for sale
Please note: All sale prices over a week old are automatically invalid. No exceptions. Thanks!

armistice

The high traffic list on sedo isn't an open list. Its only generated from domains which they have decided to include in their 'top domains' lists.

Until I sold it earlier this year, I had a .co.uk domain which averaged 2.5k unique s per day parked at sedo, did it show up on this list? (did it chuff!)

dougs

So any people got any high type in travel domains they wish to sell

PM me

Doug

__________________
HOME asap car rentals channel ferries
contents insurance
discount vouchers emigrate electric iq motormart package holidays
promotions recycle self catering van rentals

julian

Why do we have to play this silly game about type-in traffic, I thought that was behind us now as it was a fad of 2007? I think the type-in think is a over-hyped load of shite, with the exception of exceptional prod generics - maybe yer sex/co/uk etc, and I bet that gets naff all in grand scheme of serp traffic.

Someone please prove me wrong and list a medium value .uk domain that has 'real'type-in traffic... a domain where 250+ people a day are really typing it into the address bar - not via serps..

__________________
Domain prices are only valid for 7 days.

lyncr-poor credit rating-
is your website working?-Classic ASP Developer-dementia test-domain portfolio management software-Content Writing-seo-chess-Hong Kong Airport-Istanbul-Bilbao-Marseille-Prepaid Funeral Plans-overdrafts-friends of picu-Bruges-Free Range Eggs-intraocular lenses- fishing tackle insurance-464-link directory-divorce-wills-kids laptops-http://www.odx.co.uk

rob

What's medium value to you? I refer you to the previous thread with mid xxxx asking on a LLL via acorn

edit: Can you give examples of the 'silly game'? I commented on the post as the data was not accurate, likewise edwin/me quotes real stats. No games being played there.

websaway

Type in traffic is relative. Take EngineeringCompany.co.uk one type in from a big player /customer in africa asia or midle east could result in a multi million pound order, it puts you above the rest with little effort.

julian

my overpriced lll has got nothing to do with this point

What i am saying is the domain industry as whole is playing silly game, (especially yanks) who have had obsession with type-in traffic on domains. I want someone to show me a .co.uk domain that is not some premium generic that gets a decent amount of type-in traffic.


Further to that I feel there is a lot hype about the whole type-in thing, of course if your domain out of 100 uv per day gets 10 type-ins thats 300 'free' visitors per month which is great, but if via serps its geting the other 90 is the type-in thing overhyped? - I am simply saying that it would be nice if someone could demonstate to me a reg fee domain that gets say a real 50 type-ins a day, to show me that such domains exists outside the bounds of greatness..

__________________
Domain prices are only valid for 7 days.

lyncr-poor credit rating-
is your website working?-Classic ASP Developer-dementia test-domain portfolio management software-Content Writing-seo-chess-Hong Kong Airport-Istanbul-Bilbao-Marseille-Prepaid Funeral Plans-overdrafts-friends of picu-Bruges-Free Range Eggs-intraocular lenses- fishing tackle insurance-464-link directory-divorce-wills-kids laptops-http://www.odx.co.uk

websaway

Forgive my ignorance, what's a reg fee domain ?