Terrible Domain names on TV

mally · 24-09-2011, 11:07:23 PM

Just seen an advert which was on during the break in XFACTOR (which must be super prime time costs) advertising the following domain name!

RedSpottedHanky.com

This is a train reservation website.

Honestly, what a stupid name!!

What do you think?

viceroy · 25-09-2011, 01:30:57 AM

Agreed...
I heard this on the radio the other day 'get great deals on caravans when you visit YesIndeedy/co/uk'... It made me smile

Edit: Maybe I should add that their actual website is called CaravanBuys/co/uk...

Dizzy · 25-09-2011, 07:13:34 AM

With many companies competing in the same industry you have to do something to make your brand stand out, and a memorable name is a great place to start.

I guess they have realised that it is much easier for somebody to remember red spotted hanky from a TV advert than some of the other train related company names. After all, you remembered it and mentioned it here and that's what good marketing is all about. Look at Moonpig, Funky Pigeon etc etc

Edwin · 25-09-2011, 07:25:11 AM

I think the sample is self-filtering, in that we only get to see on TV those companies with marketing budgets large enough to "burn" on a fantastically expensive advertising medium.

So if by definition they've got millions to throw at a TV campaign, they're much more likely to have a go at "branding" than the average company that perhaps only spends 50K-500K a year on marketing and for whom a TV campaign is a pipedream.

That's not to say that the companies on TV aren't wasting their money - from many angles they are - but just that they hope/believe/pray that they have enough cash to carry them over the MASSIVE wall of blank stares and incomprehension that comes after somebody hears their "brand" and create lasting awareness, a new mental connection where once there was nothing at all.

mally · 25-09-2011, 08:59:52 AM

Well, the only reason I remembered was because I recalled a thread on A4U where the owner of sletoh.com (hotels backwards) was asking should he change his name. Pretty much everyone said yep ditch it and get a new one.

I've still got www.reservation.co.uk so have an interest in the travel market, a much better name for that sort of travel website!

accelerator · 25-09-2011, 09:57:37 AM

It's OK to have a "brandable" unique name, but I think it's better to keep them as short as possible, and redspottedhanky is a little on the long side, with a lot of possible typos.

Rgds

lancsman · 28-09-2011, 09:46:48 AM

Yes - RedSpottedHanky is a bit of a mouthful, BUT I think it is trying to use the 'remember the old engine driver always mopping his brow with a ......RedSpottedHanky..... type image.

AND, as one who has used the site I can say they offered a superb serviec, prompt delivery, AND they do NOT charge for using a credit card when booking .....like all the other rail booking sites seem to do.

I have no connection to this site, other than being a satisfied customer.

John

mally · 28-09-2011, 09:55:57 AM

Quote:

Originally Posted by lancsman

Yes - RedSpottedHanky is a bit of a mouthful, BUT I think it is trying to use the 'remember the old engine driver always mopping his brow with a ......RedSpottedHanky..... type image.

AND, as one who has used the site I can say they offered a superb serviec, prompt delivery, AND they do NOT charge for using a credit card when booking .....like all the other rail booking sites seem to do.

I have no connection to this site, other than being a satisfied customer.

John

No booking fee is good, but seems very similar booking system to all the other train booking websites.

Edwin · 28-09-2011, 10:05:39 AM

No delivery fee either, and you get the tickets very quickly. I use them all the time.

pred · 28-09-2011, 10:34:52 AM

i think redspottedhanky is ok
only problem with radio test on this one is , is it hankie or hanky?
not sure if many would confuse spelling

24-09-2011, 11:07:23 PM	#1 (permalink)
mally Join Date: Mar 2006 Location: Durham Posts: 1,825 No Classified Ratings Domain Trader Rating: (100% / 48)	Terrible Domain names on TV Just seen an advert which was on during the break in XFACTOR (which must be super prime time costs) advertising the following domain name! RedSpottedHanky.com This is a train reservation website. Honestly, what a stupid name!! What do you think? __________________ Crisis Loans residual income affiliate network review Lottery Syndicate Dream Meanings Price Comparison Fitness Magazines Charity Credit Cards

25-09-2011, 01:30:57 AM	#2 (permalink)
viceroy Join Date: Sep 2010 Posts: 169 No Classified Ratings Domain Trader Rating: (100% / 4)	Agreed... I heard this on the radio the other day 'get great deals on caravans when you visit YesIndeedy/co/uk'... It made me smile Edit: Maybe I should add that their actual website is called CaravanBuys/co/uk... Last edited by viceroy; 25-09-2011 at 01:33:42 AM. Reason: Added info:)

25-09-2011, 07:25:11 AM	#4 (permalink)
Edwin Join Date: Apr 2005 Location: Cambridge, UK Posts: 4,165 No Classified Ratings Domain Trader Rating: (100% / 46)	I think the sample is self-filtering, in that we only get to see on TV those companies with marketing budgets large enough to "burn" on a fantastically expensive advertising medium. So if by definition they've got millions to throw at a TV campaign, they're much more likely to have a go at "branding" than the average company that perhaps only spends 50K-500K a year on marketing and for whom a TV campaign is a pipedream. That's not to say that the companies on TV aren't wasting their money - from many angles they are - but just that they hope/believe/pray that they have enough cash to carry them over the MASSIVE wall of blank stares and incomprehension that comes after somebody hears their "brand" and create lasting awareness, a new mental connection where once there was nothing at all. __________________ Memorable Domains Ltd - Over 7,000 descriptive, generic .co.uk domains for sale Please note: All sale prices over a week old are automatically invalid. No exceptions. Thanks!

25-09-2011, 08:59:52 AM	#5 (permalink)
mally Join Date: Mar 2006 Location: Durham Posts: 1,825 No Classified Ratings Domain Trader Rating: (100% / 48)	Well, the only reason I remembered was because I recalled a thread on A4U where the owner of sletoh.com (hotels backwards) was asking should he change his name. Pretty much everyone said yep ditch it and get a new one. I've still got www.reservation.co.uk so have an interest in the travel market, a much better name for that sort of travel website! __________________ Crisis Loans residual income affiliate network review Lottery Syndicate Dream Meanings Price Comparison Fitness Magazines Charity Credit Cards

25-09-2011, 09:57:37 AM	#6 (permalink)
accelerator Join Date: Apr 2005 Location: England Posts: 4,918 No Classified Ratings Domain Trader Rating: (100% / 31)	It's OK to have a "brandable" unique name, but I think it's better to keep them as short as possible, and redspottedhanky is a little on the long side, with a lot of possible typos. Rgds __________________ LowPrices.co.uk \| My Twitter \| KeyphraseDomains.co.uk \| Mens Shirts \| Hotels in Bath \| Money Off Code

25-09-2011, 07:13:34 AM	#3 (permalink)
Dizzy Member Join Date: Mar 2011 Posts: 31 No Classified Ratings Domain Trader Rating: (100% / 7)	With many companies competing in the same industry you have to do something to make your brand stand out, and a memorable name is a great place to start. I guess they have realised that it is much easier for somebody to remember red spotted hanky from a TV advert than some of the other train related company names. After all, you remembered it and mentioned it here and that's what good marketing is all about. Look at Moonpig, Funky Pigeon etc etc

28-09-2011, 09:46:48 AM	#7 (permalink)
lancsman Member Join Date: Aug 2011 Posts: 46 No Classified Ratings Domain Trader Rating: (0% / 0)	Yes - RedSpottedHanky is a bit of a mouthful, BUT I think it is trying to use the 'remember the old engine driver always mopping his brow with a ......RedSpottedHanky..... type image. AND, as one who has used the site I can say they offered a superb serviec, prompt delivery, AND they do NOT charge for using a credit card when booking .....like all the other rail booking sites seem to do. I have no connection to this site, other than being a satisfied customer. John

28-09-2011, 10:05:39 AM	#9 (permalink)
Edwin Join Date: Apr 2005 Location: Cambridge, UK Posts: 4,165 No Classified Ratings Domain Trader Rating: (100% / 46)	No delivery fee either, and you get the tickets very quickly. I use them all the time. __________________ Memorable Domains Ltd - Over 7,000 descriptive, generic .co.uk domains for sale Please note: All sale prices over a week old are automatically invalid. No exceptions. Thanks!

28-09-2011, 10:34:52 AM	#10 (permalink)
pred Join Date: Jul 2006 Posts: 6,262 No Classified Ratings Domain Trader Rating: (100% / 105)	i think redspottedhanky is ok only problem with radio test on this one is , is it hankie or hanky? not sure if many would confuse spelling __________________ Litigation \| Legal Aid \| Aquatics

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