Google Exacts versus Actuals - Examples

newguy · 15-11-2011, 10:05:34 PM

Quote:

Originally Posted by archibel

Thanks Newguy - I appreciate the sponsored results will soak up a large percentage of searches...I was just hoping to understand whether the % click-through I'm seeing across these three sites (and others) is reasonable. But perhaps there are too many variables to understand whether the Exacts numbers are too high.

Yes, I think it's a tricky one to gauge. It definitely does feel 'out' for some exacts though.

vizzo · 15-11-2011, 10:53:45 PM

I had a site at one time that was getting more google visitors per month for a particular search term than the exacts in the GKT - so i guess it cuts both ways!

djbw · 16-11-2011, 04:24:23 PM

I could have sworn I posted in this thread already...

My best ranking site is first for the plural (480 local exacts) and sixth for the singular (590 local exacts), and I had 340 visitors last month.

stevieboy1101 · 21-11-2011, 01:32:32 PM

i think it raises the question of the effectiveness of .org.uk and .me.uk domains in terms of traffic leakage and the value of these domains when you come to buy them.

David · 24-11-2011, 03:58:52 PM

If you're referring to Google's keyword tool surely the key thing here is impressions - not site visits?

i.e. we should be comparing impressions for a ranage of exact match keywords (with 100% impression share) to what Google estimates?

I've done this using my Adwords account for non-seasonal keywords and it's looking like Adwords generally underestimates volume...

16-11-2011, 04:24:23 PM	#13 (permalink)
djbw Join Date: Oct 2010 Posts: 120 No Classified Ratings Domain Trader Rating: (100% / 8)	I could have sworn I posted in this thread already... My best ranking site is first for the plural (480 local exacts) and sixth for the singular (590 local exacts), and I had 340 visitors last month. __________________ Hotels in Cardiff city centre \| Buy My Phone!

21-11-2011, 01:32:32 PM	#14 (permalink)
stevieboy1101 Member Join Date: Mar 2011 Location: Manchester Posts: 53 No Classified Ratings Domain Trader Rating: (100% / 1)	org.uk i think it raises the question of the effectiveness of .org.uk and .me.uk domains in terms of traffic leakage and the value of these domains when you come to buy them.

24-11-2011, 03:58:52 PM	#15 (permalink)
David Member Join Date: Feb 2006 Location: London Posts: 78 No Classified Ratings Domain Trader Rating: (0% / 0)	If you're referring to Google's keyword tool surely the key thing here is impressions - not site visits? i.e. we should be comparing impressions for a ranage of exact match keywords (with 100% impression share) to what Google estimates? I've done this using my Adwords account for non-seasonal keywords and it's looking like Adwords generally underestimates volume... __________________ Click here to make a clicking sound.

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15-11-2011, 10:53:45 PM	#12 (permalink)
vizzo Join Date: May 2010 Location: Cumbria Posts: 319 No Classified Ratings Domain Trader Rating: (100% / 13)	I had a site at one time that was getting more google visitors per month for a particular search term than the exacts in the GKT - so i guess it cuts both ways!