Originally Posted by Nick11380
Would require a stupidly large budget on link building though...
Not really, you just need to post about it on all the mummy and daddy forums and make all the mummy and daddy bloggers aware, they love that kind of stuff. Even posting it on moneysavingexpert will get you a ton of links and traffic.
And there are a ton of free games available to download, so you don't need to put much effort in either.
I think it's a great buy. The biggest problem is monetising it effectively.