doodlebug

This my theory >

With most phones being smart phones and having things like app market in the near future maybe you could just goto your app market and select shopping followed by clothes and there would be a list of clothe stores such as Next and even stuff like Neils menswear and basically popular stores eg Next would be at number one or if an individual company like Neils menswear became popular and got lots of good reviews etc then that would be near the top of the list.

Just how we expect ever company to have a website now well in the future if most companies have an app especially the major brands then you have tv ads saying stuff like Argos download the app now and you would goto the app market and download it.

Basically apps would still take you to a website but it wouldn't matter what domain it was, eg Argos could use argos.co.uk or 123argosbuyproducts.co.uk as it wouldn't matter because the consumer wouldn't see the URL just a logo which they click on and it takes them there.

Hope you see what i'm getting at ?

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Nick

All I know is the PPC model of Google is their main source of income - via domains advertising. They are going to do whatever they can to maintain this revenue by encouraging maximum ads. So I'm not sure how it will work, but google in my eyes won't want to see apps over serps - serps are their main source of income

Not sure about the apps vs domains argument i.e. how apps are that different from staying on a website? It's basically an interactive/mobile version of the website for the company - I think they work together. The important thing IMO is how generic searches are made and distributed to paid vs google services (places etc) vs natural results.

Blossom

I don't think Google would find it too hard to adjust their advertising model to app advertising on a wide scale - don't forget they were the ones who created their own model of text ads from scratch.

But, it would be scary to have a whole internet based on what is effectively two companies.

Currently it takes forever for an app to be released on Android that works with all the existing versions and phones. Popcap is still working on Plants vs Zombies as far as I know, and they announced it would be available well over a year ago.

The fact that apps currently have a much dumbed-down level of technology is something in our favour too. But if the internet does eventually become just apps, written content will start to die out I think. There will have to be SOME form of search, and following that, some method of rankings.

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ratboy

What about Apps for home and office PCs.... that must be next.

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Deltrus

Apple have already done that with OSX and I believe Microsoft is also implementing an app store in Windows 8.

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Want to let off some steam?

ratboy

My view on names is based on what the bbc does. But i think apps are the main threat, as well as Facebook of course.

BBC is no longer the most popular site in the UK, Facebook is - apparently. Think it was on the Facebook prog last night.

There is the danger.

That said most of the urls have gone on Facebook now, so it's in the same state as the .uk market - zero chance of owning a decent one.

If Facebook was used as a shopping outlet (which is available to developers) then yes it's a real danger to what we know now.

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doodlebug

I had a thought last night, take a look at search results now, does Google really have to display the URL ? not really, it could just display the title and description, how many people search for something and then manully enter the URL into their browser, answer they don't you simply click the link which means if Google didn't display the domain name then it wouldn't matter so much what it was clothes.co.uk or davidsclothessale.co.uk

Ofcourse Google or some company would still display ads around the results however it was done.

The only advantage with a decent domain would be for offline marketing but like I said if all companies had some sort off app then the ad would just say search for our app, wouldn't even have to be an app just a logo that you click on and it takes you through to the site.

As for FB well while lots of people are bored of it, it's becoming the internet, the only thing I see in the fututre assuming it continues to grow is FB having to allow other marketing companies to sell advertising space on there so it allows competition just as BT had to let their lines to other telecoms companies.

Domains as we know them could have only a few years left in them so the question is would you put 50k into a top domain ?

Anyway thanks for your replies

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Blossom

Well it would matter if you're looking to visit the same site more than once! Also, this very commercial-level thinking - what about personal blogs and sites that don't exist to sell something or advertise?

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Nick

I can see google introducing an 'apps' section into their serps (PPC) but I don't see it going further than that at the moment for the next 2 years anyway. App development costs are too high IMO and there won't be enough impressions/companies for google to justify equal exposure to their standard contextual advertising

sdsinc

Back in the day some people predicted that domain names would no longer be relevant/important because of navigation by search engines.
Of course we know that all Internet traffic does not go through search engines.