Google keyword tool: how can local results be higher than global results?

miked · 31-12-2009, 06:07:02 PM

Had this again when conducting a search today: local search results being higher than global. It's always struck me as odd, unless they're making some strange geo-political point about the UK not being part of the world.

Any ideas, anyone?

Mike.

ratboy · 31-12-2009, 06:44:46 PM

Localisation.. i.e. "Leeds" more locally, i.e. uk, and global?

Is that the type of thing you are seeing?

miked · 31-12-2009, 06:55:33 PM

Sorry, Ratboy, I wasn't really clear enough. I'll try again!

I used the Google Keyword Tool to check search volumes for a specific keyphrase. The results returned showed the local search volume (UK only) returning over double the search results when compared to the global search volume (the world). How could this be, since the UK is, I assume, part of the world? Surely local results could only ever be a fraction of global ones, except in a rare case where they might be equal (say if a word or phrase is specific to one country).

rob · 31-12-2009, 06:57:34 PM

The manner google stats change and are always specific round numbers would call into doubt the overall value of them.

IMHO they are good indicators with other data, but to rely on them soley is a folly.

stevebrowne · 01-01-2010, 12:39:46 AM

I think Ty explained it in a post on here; local and global figures are different as local is for the previous month, whilst global is the average across the last 12 months.

miked · 01-01-2010, 03:27:37 PM

Rob: agree that they should be used in conjunction with other stats, as well as a dose of common sense. Quite a few times I've seen results I simply don't believe based on additional knowledge I have of that particular sector.

Steve: thanks for the info! I see now. Explains it, but perhaps reinforces Rob's point that such results should be treated with caution...

Mike.

DomainTastic · 13-01-2010, 02:54:03 PM

Apart from using Google Adwords free tool https://adwords.google.co.uk/select/KeywordToolExternal

What does everyone else use, with Google, instead of Google? Where's the best place to find good keywords with reliable data?

31-12-2009, 06:07:02 PM	#1 (permalink)
miked Join Date: Oct 2005 Posts: 269 No Classified Ratings Domain Trader Rating: (100% / 8)	Google keyword tool: how can local results be higher than global results? Had this again when conducting a search today: local search results being higher than global. It's always struck me as odd, unless they're making some strange geo-political point about the UK not being part of the world. Any ideas, anyone? Mike. __________________ Heaters Commodity Codes Electricity Generation Shares Advice Polystyrene Box Earth Moving Equipment Solid Fuel Heating Firewood Processor

31-12-2009, 06:44:46 PM	#2 (permalink)
ratboy Join Date: Sep 2005 Posts: 2,112 No Classified Ratings Domain Trader Rating: (100% / 49)	Localisation.. i.e. "Leeds" more locally, i.e. uk, and global? Is that the type of thing you are seeing? __________________ I run Top Search Ltd - NEW Minisite Service - Hotels, Bed & Breakfasts, Self Catering

31-12-2009, 06:55:33 PM	#3 (permalink)
miked Join Date: Oct 2005 Posts: 269 No Classified Ratings Domain Trader Rating: (100% / 8)	Sorry, Ratboy, I wasn't really clear enough. I'll try again! I used the Google Keyword Tool to check search volumes for a specific keyphrase. The results returned showed the local search volume (UK only) returning over double the search results when compared to the global search volume (the world). How could this be, since the UK is, I assume, part of the world? Surely local results could only ever be a fraction of global ones, except in a rare case where they might be equal (say if a word or phrase is specific to one country). __________________ Heaters Commodity Codes Electricity Generation Shares Advice Polystyrene Box Earth Moving Equipment Solid Fuel Heating Firewood Processor

31-12-2009, 06:57:34 PM	#4 (permalink)
rob Founding Member Join Date: Jan 2005 Posts: 5,879 No Classified Ratings Domain Trader Rating: (100% / 37)	The manner google stats change and are always specific round numbers would call into doubt the overall value of them. IMHO they are good indicators with other data, but to rely on them soley is a folly. __________________ Eat more chips! Dont let salad win! I am rob who runs hey. Twitter:@robcouk. how to sell a website \| sell your website to me whats the number for milk tokens? TDA BB Wrexham

01-01-2010, 12:39:46 AM	#5 (permalink)
stevebrowne Join Date: May 2007 Posts: 845 No Classified Ratings Domain Trader Rating: (100% / 5)	I think Ty explained it in a post on here; local and global figures are different as local is for the previous month, whilst global is the average across the last 12 months. __________________ Christmas Toys 2011 \| Winter Sport Insurance \| SDXC Cards

01-01-2010, 03:27:37 PM	#6 (permalink)
miked Join Date: Oct 2005 Posts: 269 No Classified Ratings Domain Trader Rating: (100% / 8)	Rob: agree that they should be used in conjunction with other stats, as well as a dose of common sense. Quite a few times I've seen results I simply don't believe based on additional knowledge I have of that particular sector. Steve: thanks for the info! I see now. Explains it, but perhaps reinforces Rob's point that such results should be treated with caution... Mike. __________________ Heaters Commodity Codes Electricity Generation Shares Advice Polystyrene Box Earth Moving Equipment Solid Fuel Heating Firewood Processor

13-01-2010, 02:54:03 PM	#7 (permalink)
DomainTastic Junior Member Join Date: May 2009 Posts: 17 No Classified Ratings Domain Trader Rating: (0% / 0)	Apart from using Google Adwords free tool https://adwords.google.co.uk/select/KeywordToolExternal What does everyone else use, with Google, instead of Google? Where's the best place to find good keywords with reliable data?

Thread Tools
Show Printable Version Email this Page
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode

Similar Threads
Thread	Thread Starter	Domain Name Community	Replies	Last Post
Hypenated Domains on Google Keyword Tool	fraggle123	New Domainers	10	05-01-2010 01:02:08 AM
Google Keyword Tool - Anomaly	suzi	General Board	6	22-10-2009 02:03:06 PM
google search tool producing local / global results now !	domainseller200	Domain Research	5	22-04-2009 04:01:51 PM
Dofollow Links	jj1	Search Engine Optimisation	7	30-03-2009 12:17:16 PM
Google Sitemaps For SEO	admin	Search Engine Optimisation	5	19-11-2005 01:30:37 PM