Register your domain name

FagEnd · 25-09-2009, 05:59:29 PM

perhaps in a few years once corporate Britian "really" understands the significance of a decent domain name, then rental can be a viable option, even for low-mid value names.

As it stands, companies are paying more for a full page advert in a newspaper/magazine for a 1 day ad than they would pay for a decent generic domain name that would pay for itself. (I read this somewhere recently and I'm paraphrasing)

But think of it, a few k for a 1 page newspaper ad that lasts 1 day, compared to a few k for a half decent domain that lasts as long as you are willing to pay a fiver every 2 years. In my opinion it's a no brainer. I'd rather spend my few k advertising budget on a decent domain name.

devolution · 25-09-2009, 09:42:11 PM

Perhaps if a few of us got together and did some kind of documentary/promo for .uk domains and show some figures etc., including the advertising/promotional advantages, put it on a site, get some coverage maybe on a business program etc., then we might get people starting to take notice.
But as we can see with huge firms still letting decent domains drop now, it means that the majority of firms big and small don't 'get it'!

FagEnd · 27-09-2009, 09:53:19 PM

Quote:

Originally Posted by devolution

Perhaps if a few of us got together and did some kind of documentary/promo for .uk domains and show some figures etc., including the advertising/promotional advantages, put it on a site, get some coverage maybe on a business program etc., then we might get people starting to take notice.
But as we can see with huge firms still letting decent domains drop now, it means that the majority of firms big and small don't 'get it'!

Might be worth considering, but most of my domains are mediocre at best, I'm sure most folks are in the same boat as me.. But a small number of people who own most of the cracking UK generics also visit this forum, so if they got together it might make a difference, but I'm thinking they won't cos they are in no rush for a cash injection. They are already loaded, and don't care about the odd few k

feKIX · 01-10-2009, 05:29:30 PM

There wouldn't be any harm in building a site geared around promoting UK domains though, surely? It can only do us all good...

John Jupp · 20-10-2009, 05:31:32 AM

At the moment I rent out one domain purely on a revshare basis rather than a monthly fee. I am looking at doing the same now with a second.

fraggle123 · 12-01-2010, 06:21:26 AM

Quote:

Originally Posted by John Jupp

At the moment I rent out one domain purely on a revshare basis rather than a monthly fee. I am looking at doing the same now with a second.

John that sounds really interesting. I am relatively new to the whole domain game but I have a few projects in the pipeline that a leased rev share option would be perfect for.

Do you have any more details on contracts, partners, reporting etc?

John Jupp · 12-01-2010, 07:06:31 AM

Quote:

Originally Posted by fraggle123

John that sounds really interesting. I am relatively new to the whole domain game but I have a few projects in the pipeline that a leased rev share option would be perfect for.

Do you have any more details on contracts, partners, reporting etc?

It depends on the sector.

Obviously get a NDA (Non Disclosure Agreement) in place regarding the mechanics and any confidential data shared.

Agree on ownership and responsibility. Who does what etc. Who is responsible for what etc. Will the lessor for example be responsible for hosting and domain renewal.

Depending on the sector and if operated in the affiliate sector, put in place a separate account to which both parties have access to verify performance. Alternatively agree a fixed "rental" and have no access. If retail then agree to put in place analytics software like stufftracker which the lessor has access to (that way the lessor does not access the admin back end of the ecommerce site) to verify performance.

Agree an option whereby depending on performance, after a set period, the lessee may acquire the domain on an agreed formula.

fraggle123 · 12-01-2010, 07:45:17 AM

Quote:

Originally Posted by John Jupp

It depends on the sector.

Obviously get a NDA (Non Disclosure Agreement) in place regarding the mechanics and any confidential data shared.

Agree on ownership and responsibility. Who does what etc. Who is responsible for what etc. Will the lessor for example be responsible for hosting and domain renewal.

Depending on the sector and if operated in the affiliate sector, put in place a separate account to which both parties have access to verify performance. Alternatively agree a fixed "rental" and have no access. If retail then agree to put in place analytics software like stufftracker which the lessor has access to (that way the lessor does not access the admin back end of the ecommerce site) to verify performance.

Agree an option whereby depending on performance, after a set period, the lessee may acquire the domain on an agreed formula.

That's really interesting, thanks John, I will have to look into this a bit further I think.

For me, it's more a time issue and already I have rev share agreements on a couple of sites so that once they are built and optimised someone can else can put in the daily upkeep and content writing.

Will look into this further though as I am sure there is plenty of room for growth in this...

julian · 28-01-2010, 02:02:03 PM

personally i'd never lease a domain and then build a business around it - regardless of agreements, just way too dodgey imo - meaningless in the end after the damage is done.. owners dead, gone bankrupt, sold his portfolio to some random person, let the domain expire, the list is endless of potential disasters.

SOlicitors can get around "agreements"

Might be acceptable to do for �50 per month punt etc..

m4c · 25-02-2010, 12:11:17 AM

For me it has to be like any other type of business - it's all about due diligence and earned trust.

As previous post's mentioned the similarity with property:

- would you give �10k to lease a workshop off a guy you met in a pub without getting your lawyers involved?

- you would still get the same lawyers involved if you are a supermarket brand leasing a superstore premises off a pension fund...

As the industry matures and more money gets involved, the legals will evolve too.

For all of the nominet members here - has it ever been suggested that some type of system evolves similar to the Land Registry... you might think you own your house, but if it's mortgaged and you stop paying, the bank exercise their charge over your ownership. In the same way a Lessee could have a charge placed on a domain that stays in place until a contract ends or is breached - and to be workable, as already suggested it would require some system of domain escrow.

I guess the biggest difference between land and domains - for the purpose of this discussion at least - is that 'they' cant make any more land so leasing is the only way to get to use land that people dont want to sell - but 'they' can make / enable more TLDs - so maybe the need to lease only lasts as long as it takes the market to move beyond the fashion for .com / .co.uk

25-09-2009, 09:42:11 PM	#22 (permalink)
devolution Join Date: Feb 2005 Posts: 758 No Classified Ratings Domain Trader Rating: (100% / 6)	Perhaps if a few of us got together and did some kind of documentary/promo for .uk domains and show some figures etc., including the advertising/promotional advantages, put it on a site, get some coverage maybe on a business program etc., then we might get people starting to take notice. But as we can see with huge firms still letting decent domains drop now, it means that the majority of firms big and small don't 'get it'! __________________ Champange.co.uk \| Music.co.ltd.uk \| Domains.co.ltd.uk \| Search.co.ltd.uk eGPS.co.uk - cheap GPS! \| MobileConnection.co.uk - bargain phones & FREE LAPTOPS!!

01-10-2009, 05:29:30 PM	#24 (permalink)
feKIX Join Date: Feb 2008 Location: Cornwall, UK Posts: 507 No Classified Ratings Domain Trader Rating: (0% / 0)	There wouldn't be any harm in building a site geared around promoting UK domains though, surely? It can only do us all good... __________________ Web Designers Cornwall Brandable Business Names Hedging Bulbs Cornwall Nature Blog Totally FREE FLASH WEBSITE for your Business - click here

20-10-2009, 05:31:32 AM	#25 (permalink)
John Jupp Join Date: Feb 2005 Location: Kent Posts: 166 No Classified Ratings Domain Trader Rating: (100% / 6)	At the moment I rent out one domain purely on a revshare basis rather than a monthly fee. I am looking at doing the same now with a second. __________________ PHS Telecom Personal Home Shopping Free Web Bargains

28-01-2010, 02:02:03 PM	#29 (permalink)
julian Join Date: Aug 2007 Location: On the slippery slope.. Posts: 1,513 No Classified Ratings Domain Trader Rating: (100% / 28)	personally i'd never lease a domain and then build a business around it - regardless of agreements, just way too dodgey imo - meaningless in the end after the damage is done.. owners dead, gone bankrupt, sold his portfolio to some random person, let the domain expire, the list is endless of potential disasters. SOlicitors can get around "agreements" Might be acceptable to do for �50 per month punt etc.. __________________ Domain prices are only valid for 7 days. lyncr-poor credit rating- is your website working?-Classic ASP Developer-dementia test-domain portfolio management software-Content Writing-seo-chess-Hong Kong Airport-Istanbul-Bilbao-Marseille-Prepaid Funeral Plans-overdrafts-friends of picu-Bruges-Free Range Eggs-intraocular lenses- fishing tackle insurance-464-link directory-divorce-wills-kids laptops-http://www.odx.co.uk

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25-09-2009, 05:59:29 PM	#21 (permalink)
FagEnd Banned Join Date: Aug 2009 Posts: 1,590 No Classified Ratings Domain Trader Rating: (100% / 43)	perhaps in a few years once corporate Britian "really" understands the significance of a decent domain name, then rental can be a viable option, even for low-mid value names. As it stands, companies are paying more for a full page advert in a newspaper/magazine for a 1 day ad than they would pay for a decent generic domain name that would pay for itself. (I read this somewhere recently and I'm paraphrasing) But think of it, a few k for a 1 page newspaper ad that lasts 1 day, compared to a few k for a half decent domain that lasts as long as you are willing to pay a fiver every 2 years. In my opinion it's a no brainer. I'd rather spend my few k advertising budget on a decent domain name.

25-02-2010, 12:11:17 AM	#30 (permalink)
m4c Member Join Date: Jan 2010 Location: Shepperton, Surrey Posts: 49 No Classified Ratings Domain Trader Rating: (100% / 10)	For me it has to be like any other type of business - it's all about due diligence and earned trust. As previous post's mentioned the similarity with property: - would you give �10k to lease a workshop off a guy you met in a pub without getting your lawyers involved? - you would still get the same lawyers involved if you are a supermarket brand leasing a superstore premises off a pension fund... As the industry matures and more money gets involved, the legals will evolve too. For all of the nominet members here - has it ever been suggested that some type of system evolves similar to the Land Registry... you might think you own your house, but if it's mortgaged and you stop paying, the bank exercise their charge over your ownership. In the same way a Lessee could have a charge placed on a domain that stays in place until a contract ends or is breached - and to be workable, as already suggested it would require some system of domain escrow. I guess the biggest difference between land and domains - for the purpose of this discussion at least - is that 'they' cant make any more land so leasing is the only way to get to use land that people dont want to sell - but 'they' can make / enable more TLDs - so maybe the need to lease only lasts as long as it takes the market to move beyond the fashion for .com / .co.uk