£1.75 billion was spent by brands advertising online

[namealot]

I wonder if more companies will buy generic domains ?

The Internet Advertising Bureau’s report, jointly published with PricewaterhouseCoopers, shows that a record £1.75 billion was spent by brands advertising online in the first six months of this year, compared with £1.64 billion spent on TV.

However, out of the total 1.75 billion spent online, 60 per cent (£1.05 billion) was spent on search advertising, the majority of which is understood to have gone to Google, the largest player in the search market.


Full Article

Online advertising boom driven by search - Telegraph

[stevebrowne]

They need to be educated in the differences between PPC and organic. PPC is measurable and like a traffic tap. But you have to keep paying. A generic name is something that they should buy now even if they don't do anything with it apart from put a mini site on it, due to the fact that prices haven't ballooned. Yet.

At the very least, as Edwin's research showed, PPC to a generic will work better anyway.

[charlie]

Still begs the question why is ppc so low? Where is this money going? It might be missing us completely - i just can't work out where? Perhaps campaigns are targeting their adverts at particular sites and don't see value in adsense. Do you think this included adsense spending?

[crabfoot]

You might be surprised to find out how much money goes "sideways".

A lot of the advertisers arrange their PPC ads through firms like Affiliate Window, Commission Junction and other "professional marketers" so that their campaign is "properly managed".

If the ads on your site are "direct to Google", you get a much better slice than if there's a management company in-between. Stands to reason ...

[stevebrowne]

Agreed. I have a client who used to use a PPC agency. His monthly budget was £250. £125 went in the agency's pocket. The remaining £125 on ads.