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Old 22-03-2010, 12:24:59 PM     #1 (permalink)

 
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Graze

For any domainers or developers who work in a small office / home office and who are bored of eating the same Greggs sausage rolls every day have you checked out Graze.com?

As someone trying to build a couple of online businesses I am impressed in so many ways. Great short brandable name, own both .com and .co.uk, works with and without the www. Great website, easy to use, very clear options, no minimum sign up period. Excellent packaging, the whole delivery and unboxing process feels quite special. The food is lovely and has me eating things that are good for me that I would not normally try. Brilliant marketing - use discount code PJCT2Y2 when you sign up and you will get a free Graze box and I get £1 off my next box, pyramid affiliate marketing with every customer an affiliate, genius!
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Old 22-03-2010, 12:41:44 PM     #2 (permalink)
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It all looks like bird food lol
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Old 22-03-2010, 12:44:55 PM     #3 (permalink)
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Looks good. I think I still favour buying in bulk from my local, save the $$$.
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Old 22-03-2010, 12:47:29 PM     #4 (permalink)
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Looks good. I think I still favour buying in bulk from my local, save the $$$.
It was set up by a few ex Love Film people which I guess is why there web strategy is pretty good.
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Old 22-03-2010, 02:02:06 PM     #5 (permalink)

 
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Not sure I like the name as it reminds me of cows grazing in a field!
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Old 22-03-2010, 02:38:05 PM     #6 (permalink)

 
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So for £2.99 i get some bits of cut up apple, a little bag of bird seed and some little almonds.

Right...

Nice site though.
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Old 22-03-2010, 03:00:36 PM     #7 (permalink)
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So for £2.99 i get some bits of cut up apple, a little bag of bird seed and some little almonds.
Excellent stuff!
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Old 22-03-2010, 03:02:37 PM     #8 (permalink)

 
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So for £2.99 i get some bits of cut up apple, a little bag of bird seed and some little almonds.

Right...
My wife agrees with you, thinks I am being lazy and ripped off but today I had chocolate covered puffed rice, almonds, dried cranberries, dried strawberries, dried apricots, macadamias, white chocolate covered pumpkin seeds, jumbo raisins, green raisins, pitted kalamata and amphissa olives with chilli. And tomorrow will be totally different again, anything I don't like I mark it on the site and then don't get it again. To do this myself I have to buy an entire deli and health food shop!

My main point here though was just how well their entire "web strategy" (thanks for the term jwm) fits together. I am encouraged to market it for them - as I am doing here. I've already given them 3 links, a review on a board, tweeted, posted on facebook, all without being explicitly asked by them...and this is something I never ever normally do. Don't know how I learn from it for my sites but I wish I could.

Last edited by GeoMal; 22-03-2010 at 03:02:57 PM. Reason: typo
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Old 22-03-2010, 03:10:05 PM     #9 (permalink)
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Just shows the effect a pretty website and some nice packaging can have on people.

The food is probably all being dropshipped right from the Pets At Home warehouse
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Old 22-03-2010, 03:24:04 PM     #10 (permalink)

 
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Not sure I like the name as it reminds me of cows grazing in a field!

or something you get after falling over with your short trousers on
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