Biased article against exact match domains

Edwin · 14-12-2010, 06:17:38 PM

http://www.seomoz.org/ugc/the-proble...-domains-11543

SeoMoz has just published the above ridiculously one-sided attack on exact-match domains. If I wasn't on my iPhone, I would have fired a broadside across the author's bows...

GreyWing · 14-12-2010, 06:32:41 PM

I wonder if the biggest negative is the fact that he doesn't have any

Rob_F · 14-12-2010, 06:42:25 PM

Most of his negatives should be in the positives column – I agree, negative if you don't own any exact match domains, which I think is probably the case here.

- Rob

pred · 14-12-2010, 06:48:39 PM

a shoddy little article not worthy of a response
not sure what his beef is really
a great domain is all part of seo, brandability and memorability
all part of building a brand

tbh, an ugly 3 word hyphenated .org 'can' get top and will pay some dividends in people finding through serps but thats it
noone will ever remember to retype, also it doesnt inspire confidence when people see the domain as any spammer could have regged for a fiver
tbh a big chunk of the population know a good domain / website is an expensive thing. even small things like a great logo, a cracking domain helps. again the brand
all part and parcel of same thing, domain and website

google does put a hell of a lot of emphasis on keyword domains so that must kill some people in seo
lol

JMOT · 14-12-2010, 06:49:11 PM

What a knob...

Edwin, your research on exact match CTR in ppc is a great piece. CTR on exact match in SEO should be your next research paper

newguy · 14-12-2010, 06:51:14 PM

I wonder if google will reduce their value. That would be of concern. I would think that exact match domains are likely to involve investment of some kind (in the name at least) and as such as less likely to be used purely for spammy reasons. If someone is going to spam, they could just as easily use a cheap domain.

BREWSTERS · 14-12-2010, 06:57:21 PM

From the article;

Quote:

I’ve held back on the negatives a bit here because it becomes a bit too one sided, and you can probably guess that I think exact match domains carry far too much weighting.

I read that the author is acknowledging the importance of exact match domains (within the serps). Just that he feels they shouldn't be given that importance. As Rob said above, most of his 'negatives' are actually positives if you own the domain.

DomainManagement · 14-12-2010, 07:59:46 PM

So if i have pinkmobilesphones.whatever and the searcher enters pinkmobilesphones

who is the more relevant to the searcher a, vodafone b o2 c, three.

d, phones4u e pinkmobilesphones.co.uk hmmmm i think i
would click on

dur pinkmobilephones dont you as my brain is telling me its more relevant to my search this is basic stuff

its how they match there adwords/adsence is it not

its all a load of bollocks written by someone that works with the big corporates and is pissed off that he can beat keyword heavy domains
in his seo rankings for his clients

enough said

retired_member13 · 14-12-2010, 08:12:02 PM

<indeed>...

DomainManagement · 14-12-2010, 08:26:38 PM

well i left a nice and short post back for him

and edwin go give it to him

14-12-2010, 06:17:38 PM	#1 (permalink)
Edwin Join Date: Apr 2005 Location: Cambridge, UK Posts: 4,165 No Classified Ratings Domain Trader Rating: (100% / 46)	Biased article against exact match domains http://www.seomoz.org/ugc/the-proble...-domains-11543 SeoMoz has just published the above ridiculously one-sided attack on exact-match domains. If I wasn't on my iPhone, I would have fired a broadside across the author's bows... __________________ Memorable Domains Ltd - Over 7,000 descriptive, generic .co.uk domains for sale Please note: All sale prices over a week old are automatically invalid. No exceptions. Thanks! Last edited by Edwin; 14-12-2010 at 06:19:47 PM.

14-12-2010, 06:32:41 PM	#2 (permalink)
GreyWing Join Date: Aug 2006 Location: Barnsley Posts: 3,176 No Classified Ratings Domain Trader Rating: (100% / 18)	I wonder if the biggest negative is the fact that he doesn't have any __________________ Make cash from your website, any website, any sector... That.co.uk Find out more

14-12-2010, 06:42:25 PM	#3 (permalink)
Rob_F Join Date: Apr 2007 Posts: 1,085 Classified Rating: 100% (1) Domain Trader Rating: (100% / 46)	Most of his negatives should be in the positives column – I agree, negative if you don't own any exact match domains, which I think is probably the case here. - Rob Last edited by Rob_F; 14-12-2010 at 06:47:11 PM.

14-12-2010, 06:48:39 PM	#4 (permalink)
pred Join Date: Jul 2006 Posts: 6,263 No Classified Ratings Domain Trader Rating: (100% / 105)	a shoddy little article not worthy of a response not sure what his beef is really a great domain is all part of seo, brandability and memorability all part of building a brand tbh, an ugly 3 word hyphenated .org 'can' get top and will pay some dividends in people finding through serps but thats it noone will ever remember to retype, also it doesnt inspire confidence when people see the domain as any spammer could have regged for a fiver tbh a big chunk of the population know a good domain / website is an expensive thing. even small things like a great logo, a cracking domain helps. again the brand all part and parcel of same thing, domain and website google does put a hell of a lot of emphasis on keyword domains so that must kill some people in seo lol __________________ Litigation \| Legal Aid \| Aquatics

14-12-2010, 06:51:14 PM	#6 (permalink)
newguy Join Date: Dec 2009 Location: UK Posts: 1,592 No Classified Ratings Domain Trader Rating: (100% / 24)	I wonder if google will reduce their value. That would be of concern. I would think that exact match domains are likely to involve investment of some kind (in the name at least) and as such as less likely to be used purely for spammy reasons. If someone is going to spam, they could just as easily use a cheap domain. __________________ horse racing tips \| Masters Degrees \| Funny Pictures.

14-12-2010, 06:49:11 PM	#5 (permalink)
JMOT Join Date: Feb 2007 Posts: 876 Classified Rating: 100% (1) Domain Trader Rating: (100% / 15)	What a knob... Edwin, your research on exact match CTR in ppc is a great piece. CTR on exact match in SEO should be your next research paper

14-12-2010, 07:59:46 PM	#8 (permalink)
DomainManagement Join Date: Mar 2010 Location: Northwest Posts: 456 No Classified Ratings Domain Trader Rating: (97% / 28)	So if i have pinkmobilesphones.whatever and the searcher enters pinkmobilesphones who is the more relevant to the searcher a, vodafone b o2 c, three. d, phones4u e pinkmobilesphones.co.uk hmmmm i think i would click on dur pinkmobilephones dont you as my brain is telling me its more relevant to my search this is basic stuff its how they match there adwords/adsence is it not its all a load of bollocks written by someone that works with the big corporates and is pissed off that he can beat keyword heavy domains in his seo rankings for his clients enough said Last edited by DomainManagement; 14-12-2010 at 09:04:42 PM.

14-12-2010, 08:12:02 PM	#9 (permalink)
retired_member13 Join Date: Jul 2009 Posts: 1,323 No Classified Ratings Domain Trader Rating: (100% / 36)	<indeed>... Last edited by retired_member13; 14-12-2010 at 11:13:55 PM.

14-12-2010, 08:26:38 PM	#10 (permalink)
DomainManagement Join Date: Mar 2010 Location: Northwest Posts: 456 No Classified Ratings Domain Trader Rating: (97% / 28)	he he well i left a nice and short post back for him and edwin go give it to him

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