Valuing a website on earnings..

Marcoose · 14-01-2012, 06:22:54 AM

Happy new year everyone - know it's a bit late but better late than never!

I'm thinking about selling my "little baby" and was wondering how much you would put down as a multiplier if you were to value a website based on its earnings. I've never really sold fully developed, earning sites but am under the impression 2-3 is typical.

Thanks!

Jamie101 · 14-01-2012, 08:43:28 AM

If a site is making regular income you'd get much more than 2-3 times its monthly income. You should get at least 10 times it's monthly revenue.

murph · 14-01-2012, 08:53:20 AM

Really depends on lots of factors. Niche, traffic history, link profile, value of domain itself, etc. Typically 12-24 months, can be more

newguy · 14-01-2012, 08:55:33 AM

Quote:

Originally Posted by Jamie101

If a site is making regular income you'd get much more than 2-3 times its monthly income. You should get at least 10 times it's monthly revenue.

I figured he was talking 2-3 years, rather than months.

scottsmith · 14-01-2012, 09:04:39 AM

I've sold a few smaller sites recently, unless it's something really nice 24 months seems the top, a lot of people offered closer to 12 months.

What's the URL?

Scott

Jamie101 · 14-01-2012, 09:23:37 AM

Quote:

Originally Posted by newguy

I figured he was talking 2-3 years, rather than months.

Just woke up! Oops.

Anyway, if I could get 2/3 years revenue for one of my sites that makes �100+ a month I think that I'd sell it. Hmmm.

VSC · 14-01-2012, 09:46:18 AM

Depends where and to who you sell.

Flippa for example works best on an 11 month earnings valuation.

I generally work on 12 to 24 months.

Over and above that though, you can add value depending on PR, sector, is it on the way up or the way out, do you have a mailing list, do you have extras (Twitter, FB) ...

On some business boards, I have read that up to 5 years is possible, but I'd imagine that would be for a very established and business with guaranteed long term stability.

Marcoose · 14-01-2012, 10:03:07 AM

Quote:

Originally Posted by scottsmith

I've sold a few smaller sites recently, unless it's something really nice 24 months seems the top, a lot of people offered closer to 12 months.

What's the URL?

Scott

PM'd!

Marcoose · 14-01-2012, 10:05:37 AM

5 years would be pretty lush (do people still say lush?!) but even though half of the sites earnings are consistent rev share stuff I can't see myself getting anywhere near that. We are talking about a great domain in a fantastic niche though so would think 2-3 (years) would be viable.

Quote:

Originally Posted by VSC

Depends where and to who you sell.

Flippa for example works best on an 11 month earnings valuation.

I generally work on 12 to 24 months.

Over and above that though, you can add value depending on PR, sector, is it on the way up or the way out, do you have a mailing list, do you have extras (Twitter, FB) ...

On some business boards, I have read that up to 5 years is possible, but I'd imagine that would be for a very established and business with guaranteed long term stability.

domainseller200 · 14-01-2012, 10:18:34 AM

I wouldn't mind knowing the url also please

14-01-2012, 06:22:54 AM	#1 (permalink)
Marcoose Join Date: Aug 2010 Location: Phuket Posts: 555 Classified Rating: 100% (1) Domain Trader Rating: (86% / 5)	Valuing a website on earnings.. Happy new year everyone - know it's a bit late but better late than never! I'm thinking about selling my "little baby" and was wondering how much you would put down as a multiplier if you were to value a website based on its earnings. I've never really sold fully developed, earning sites but am under the impression 2-3 is typical. Thanks!

14-01-2012, 08:43:28 AM	#2 (permalink)
Jamie101 Join Date: Jan 2012 Posts: 250 No Classified Ratings Domain Trader Rating: (100% / 13)	If a site is making regular income you'd get much more than 2-3 times its monthly income. You should get at least 10 times it's monthly revenue. __________________ Selling a site that made �275+ last month. PM for info. Content\| Damaged Screen? \| Single Ovens \| Gift Ideas \| Alcohol Effects \| Hair Growth Tips

14-01-2012, 09:46:18 AM	#7 (permalink)
VSC Join Date: Apr 2007 Location: UK Posts: 537 No Classified Ratings Domain Trader Rating: (100% / 21)	Depends where and to who you sell. Flippa for example works best on an 11 month earnings valuation. I generally work on 12 to 24 months. Over and above that though, you can add value depending on PR, sector, is it on the way up or the way out, do you have a mailing list, do you have extras (Twitter, FB) ... On some business boards, I have read that up to 5 years is possible, but I'd imagine that would be for a very established and business with guaranteed long term stability. __________________ Make a Video Website - 3D TV Deal - Make RSS Feeds - Automatic Website Translation - My Web Site Ranking - Is My Website Down? - Wholesale Supplements

Thread Tools
Show Printable Version Email this Page
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode

Similar Threads
Thread	Thread Starter	Domain Name Community	Replies	Last Post
Website Designing Services is available - www.infocuswebdesigning.com	sarmin sharma	Website Design	3	27-06-2009 01:54:18 PM
Valuing a website	dashu1	Domain Research	3	07-06-2009 04:47:35 PM
Domain and Website Auction Script - 7 Day FREE Trial	jordanb27	Scripts and Coding	1	04-02-2009 04:21:36 PM
Google Sitemaps For SEO	admin	Search Engine Optimisation	5	19-11-2005 01:30:37 PM
Acorn Domains Forum Terms and Conditions of use	AcornDomains.co.uk	Forum News & Feedback	0	23-02-2005 10:53:27 PM

14-01-2012, 08:53:20 AM	#3 (permalink)
murph Join Date: Dec 2005 Location: Midlands Posts: 558 No Classified Ratings Domain Trader Rating: (100% / 5)	Really depends on lots of factors. Niche, traffic history, link profile, value of domain itself, etc. Typically 12-24 months, can be more

14-01-2012, 09:04:39 AM	#5 (permalink)
scottsmith Join Date: Jun 2010 Posts: 551 No Classified Ratings Domain Trader Rating: (100% / 30)	I've sold a few smaller sites recently, unless it's something really nice 24 months seems the top, a lot of people offered closer to 12 months. What's the URL? Scott

14-01-2012, 10:18:34 AM	#10 (permalink)
domainseller200 Join Date: Jun 2007 Location: wales Posts: 2,594 No Classified Ratings Domain Trader Rating: (100% / 55)	I wouldn't mind knowing the url also please