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Locally.co.uk

Discussion in 'Domain Appraisals' started by ceomp3, May 13, 2015.

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  1. ceomp3 United Kingdom

    ceomp3 Member

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    Thinking about selling locally.co.uk (with .uk) Any thoughts on what might be achieved, and the state of the market now versus waiting?
     
  2. Domain Forum

    Acorn Domains Elite Member

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  3. markb United States

    markb Active Member

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    Probably anywhere from low hundreds up to £1k via this forum or domainlore. Thats just a guess though.
     
  4. accelerator United Kingdom

    accelerator Well-Known Member

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    Is that your site on it at the moment?

    I think this is a good name for someone starting a local marketing business. I would let potential buyers know about it and see what offers are made. I probably wouldn't wait, I'd get on and take action.
     
  5. ceomp3 United Kingdom

    ceomp3 Member

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    Up until 2014 it was a local directory (for cornwall) it still has backlink traffic as a directory.

    Since 2014, when we purchased it, it has been attached to our site which is a web design business that was targeted at local businesses. However we have out grown the local part of our business so the domain has no brand value for us.

    Originally we wanted locally.com which was parked, but they wanted silly money (for us at least, $600,000), not sure what it really sold for. Locally.com is now a US based directory.
     
  6. ceomp3 United Kingdom

    ceomp3 Member

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    Are you suggesting direct approaches rather than listing on auction site?
     
  7. Adam H

    Adam H Well-Known Member

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    Its a nice domain and would be a great brand, Id take it in an instant but have no need for it so my valuation would be minimal as it would probably sit there for years until i got the time for it.

    Out of interest what did you pay for it back in 2014 ? If you don't mind me asking, may give us all an idea of the value you would be looking for ?
     
  8. ceomp3 United Kingdom

    ceomp3 Member

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    Not sure sharing the exact purchase price publicly would be beneficial to me.

    If we got a bargain then I'm sure that if we market it and people found this thread will be offering only just a little bit more.

    If we paid too much, well, you'll just be laughing.

    I think we paid a fair price based on the current market. Although it was £x,xxx , so was disappointed by the first comment on this thread of 'low hundreds to up to £1,000' and definitely would not bother selling if that was where it was at.
     
  9. Adam H

    Adam H Well-Known Member

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    Thats understandable, domainlore prices of other domains will give you a good idea of reseller prices which the first post is probably right between £500 - £2000 imo.

    But if you were to sell to an end user ( which im assuming you were when you purchased it last year ) and were prepared to hold it until you achieved the price you wanted then anything is possible
     
  10. ceomp3 United Kingdom

    ceomp3 Member

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    Yes, I can see that on domainlore might be £500-£1,500 maybe.

    Definately prepared to hold out for a non trade buyer. Just really the best approach? Park it somewhere? Contact possible purchasers directly? List on auction with higher reserve prices?
     
  11. accelerator United Kingdom

    accelerator Well-Known Member

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    My view is that domains do not sell themselves, even good ones. The problem with selling any domain is that you have to have a motivated buyer. If you decide you have to sell quickly, then domainlore is an option, and you will get a domainlore price (not saying anything wrong with that).

    If you want to get a fuller value, then you have to put the leg work in, and market it. Start by putting a good case for owning the domain on the domain itself. i.e. good pitch page.

    Then contact all people who might pay a fuller price.

    TBH it's a lot of hard work and doesn't always lead to a sale ... but don't expect it to just happen by sitting on the domain.

    Rgds
     
  12. ceomp3 United Kingdom

    ceomp3 Member

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    Thanks, useful advice
     
  13. Murray

    Murray Well-Known Member

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    I think it's a bit awkward

    If I were selling it on here or DL I wouldn't expect to get out of the low xxx

    Maybe I'm just pessimistic though.
     
  14. ceomp3 United Kingdom

    ceomp3 Member

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    Cheers.

    I just been taking a good look at domainlore. Seems that nothing that isn't great even sells. I was half thinking about listing up a few other domains I have (what I call SEO domains ) basically twoword.co.uk domains but I doubt they would even sell.
     
  15. ceomp3 United Kingdom

    ceomp3 Member

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    I agree local.co.uk would be stronger. But I don't have have that domain :)
     
  16. accelerator United Kingdom

    accelerator Well-Known Member

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    Yes, you do have to make a call on whether you think it's worth your time trying to market the domain. It is hard work marketing and pitching a domain, and you don't have a guaranteed result.

    However, what is easy is to create a website page that extols the virtues of your name, and gives the pitch. At least then, anyone visiting will see this and you have the chance of more interest.
     
  17. accelerator United Kingdom

    accelerator Well-Known Member

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    ... and just to say, my best sales have come from active marketing to end users. Had I not done this, I am pretty sure I would never have sold the domains.

    Rgds
     
  18. accelerator United Kingdom

    accelerator Well-Known Member

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    I would also suggest building up a following on Twitter and then letting people know you have the domain for sale, at about the rate of 1 Tweet per day.

    I haven't sold a domain via Twitter yet, but I do know that people are seeing the Tweets and favouriting them.
     
  19. scottmccloud

    scottmccloud Well-Known Member

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    People often favourite things just to try and get you to follow back.
     
  20. inbound United Kingdom

    inbound Active Member

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    Sorry to say that the bottom dropped out of the market for anyone using it as a directory, so most of the utility in the name has gone. The wait for an end user may be long, but that's where any return will be. I can't see there being a rush for the name, any domainer will be put off by an asking price of four figures and anyone not in domains is unlikely to see much value in a name that's doesn't say much about their business.
     
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