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Personal Trainer does £12m via Instagram

Discussion in 'Business Discussions' started by boxfish, Dec 19, 2015.

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  1. boxfish United Kingdom

    boxfish Well-Known Member

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    After reading http://www.acorndomains.co.uk/bar/137401-healthy-lifestyle-websites.html the other day it reminded me of this story.

    It's about Joe Wicks, a personal trainer in London, who started an Instagram account in January 2014 and instead of teaching one-on-one in person, proceeded to sell an online personal training experience.

    In the first year he turned over £1.3m with a net profit of £1.1m (high margin due to e-product + low marketing spend) and this year is set to turn over £12m.

    He has a 4-book deal, with his yet-to-be-released book having been sat at #1 bestseller on Amazon for weeks and also aims to do a TV show.

    I love stuff like this where someone takes a regular job and uses the internet to add automation and scale - good luck to the guy

    http://www.businessinsider.sg/a-day-in-the-life-of-the-body-coach-joe-wicks-2015-10/#.VnUfWBWLSwU
     
  2. Domain Forum

    Acorn Domains Elite Member

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    IWA Meetup
     
  3. doma1n United Kingdom

    doma1n Active Member

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    ..

    I agree, I love stories like this.
    Cheers for posting
     
  4. Lovekraft United Kingdom

    Lovekraft Well-Known Member

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    This would have been an even sweeter story if he had done so using a website and therefore a domain name. Might be great news for the internet industry but doesn't do many favours for this (domain name) industry. Still, well done to guy!
     
  5. boxfish United Kingdom

    boxfish Well-Known Member

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    He does have a website, it's where he signs people up but yeah, it's kind of the different to the usual "I have the domain name bangers.co.uk, should I sell cars or sausages?" domain discussion.
     
  6. CatchDrop

    CatchDrop Active Member

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    he has thebodycoach.co.uk

    bodycoach.co.uk owned by a domainer
     
  7. scottmccloud

    scottmccloud Well-Known Member

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    Can't see the latter having any value at all now.
     
  8. CatchDrop

    CatchDrop Active Member

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    Isn't that the generic vs brandable argument
     
  9. scottmccloud

    scottmccloud Well-Known Member

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    I'm not sure what you mean?
     
  10. CatchDrop

    CatchDrop Active Member

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    many domainers collect only generic or keyword domains

    or only appraise generic or keyword domains at a higher value than brandable domains

    imo thebodycoach is brandable not generic/keyword

    the entrepreneur has seemingly outwitted the domainer by registering a ftr domain and devalued the domainers generic/keyword domain.
     
  11. CatchDrop

    CatchDrop Active Member

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    Actually the dates don't match my version of events, but it must happen on numerous occasions
     
  12. scottmccloud

    scottmccloud Well-Known Member

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    I see what you are getting at now, and yes, I think you're right.
     
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