NameDriver

Morning Dave,

When optimizing, I almost exclusively use 1 keyword. I've talked about this before on AD as it's something which comes up pretty often. People who set more than one keyword often separate them with a comma, but I do find that this rarely triggers the desired results, as you say, it seems that Google is really only taking one of them - not necessarily always the first one. They seem to take the one which they deem "stronger" - i.e. they have more ads for it or they have more competition, whatever.
If you put in "Cars, Toasters" or even "Toasters, Cars", I would expect you to only get ads for Cars.

And then I go and spoil it all by actually testing out what I'm posting...

So I went to the ND Sandbox and put in "cars toasters" and "toasters cars" and "toasters, cars" and "cars, toasters" and received almost exclusively toaster ads from Google! Smashing.
Whatever the composition of the ads, my point is still proven that setting multiple keywords will often confuse Google into giving ads which are not relevant to one of the keywords which you set, thus rendering multiple keywords relevant.
Sometimes I go through the system and see people have optimized domains as "cars, trucks, automobiles, motorbikes, sinclair C5, motor, engine, cheap petrol" when they would get exactly the same results if they just put in "cars". There's also the user experience to be taken into consideration. If someone comes to a page which says "Sponsored links for Cars", I personally feel they are more likely to be interested than if they see "Sponsored links for cars, trucks, automobiles, motorbikes, sinclair C5, motor, engine, cheap petrol"

That being said, there's obviously nothing about setting "phrase" keywords. If you set a keyword for "used cars", then Google will see it as a phrase and you will get ads for that keyword. Even 3 or 4 word phrases can be recognised by the G.

Hope this goes some way to answering your quesiton

Have a great weekend.

Ed

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Email: Craig@namedrive.com

redbird

Ed,

Thanks for that, I understand what you say re multiple keywords and have come to the conclusion that one keyword seems best, however I have a couple of domains where a phrase will probably be better, I'll experiment and see how I get on.

Thanks

Dave

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ei4you

Hey Ed & Dave

I sometimes use 4 or 5 kws separted by commas but all similar personal loan, car loan, mortgage loan.

this still targets the ads the reason I have started doing this is due to using one kw secured loans est average pay per click 35 gbp gets 10c a click but the same term used to get around a 1.10usd any reason why its dropped seeing its the same competitive kw?

Any tips on getting higher click pay i use google ad tool however there is bids from 7p up 35 gbp anyway to get a decent click rate?

thanks people